Say what?!?! Nissan softens ad language
"Japanese carmaker uses profanity to promote atheism among the English."
That could be the headline describing a Nissan marketing brouhaha in the United Kingdom if Britain's rascally tabloids get their hands on it.
The tempest in the teapot? Naughty language in the music background on TV spots for the subcompact Nissan Note.
A young couple cruises into a scary-looking amusement park to the funky beat of "Evil Eye," a 2013 song by the Scottish band Franz Ferdinand.
The ad is intended to assure viewers that the entry-level car is protected by advanced safety technology.
Turns out the song in the ad contains a smattering of salty language. And the lead singer utters the lyric "I don't believe in God, but I believe in this sh-t."
It was for a couple of English viewers, who complained to the local body that establishes TV standards.
Nissan has softened up the ad and changed the offensive words. ("I believe in this schtick," the ad now sings.)