Ghosts, sleek, gawkiness and the Audi A7: What people think of new Chrysler 200
Al Gardner, the newly installed head of the Chrysler brand, helped introduce the 2015 Chrysler 200 today.
Photo credit: BLOOMBERG
A roundup of what analysts, journalists and others are saying about the redesigned 2015 Chrysler 200, which debuted today at the 2014 Detroit auto show:
"It may not push the segment in a new direction, but it at least gets Chrysler to the level of where things are now. It should be highly competitive in the segment. Chrysler is coming out with what looks to be a much more competitive product just as the competition is aging. There's opportunity in the segment if they're able to hit it."
-- Jeff Schuster, an analyst with LMC Automotive, via Bloomberg
"The 200 was not even in the ballpark in the super-competitive midsized sedan category. We expect this new model can only be better. It was a bit of a head-scratcher when company officials referred to the 200's 'performance DNA,' since the old model had little performance capability at all. Likely they were talking about the Alfa Romeo-based chassis that underpins the new car. So committed to rid itself of the sins of the past 200 it seems, Chrysler spent $1 billion upgrading the car's Sterling Heights assembly plant. How this eventually translates into better or worse Consumer Reports reliability is too early to tell."
-- Consumer Reports
"The most conspicuous change to the 200 is its design. Inside and out, Chrysler put considerable time and money into modernizing the car. ... Whether this will be enough to challenge the industry's fiercest competitors remains to be seen, but the 200 has several factors working in its favor. The new model will probably have better resale value, enabling Chrysler to offer competitive lease deals now. With Chrysler's 200 the latest to join the party, it has a competitive advantage in its freshness. California will be crucial to the 200's success. Buyers in the state traditionally favor imports more than other parts of the country. Chrysler is keenly aware of that marketing challenge."
"The 200 is likely to be one of the most talked-about debuts at the North American International Auto Show for its sophisticated beauty and surprisingly sumptuous interior. ... The 200 includes more than 60 safety and security features. My favorite feature is the innovative center console, which offers pass-through storage space for driver and passengers, a covered charging station and sliding cupholders for even more storage space when needed. It sounds strange to be gushing about a center console, but the look and feel of the materials on the console blew me away. It was like touching a fine piece of furniture -- totally exceeding my expectations."
-- Joanne Muller, Forbes.com
"The 2015 Chrysler 200 has lost all the gawkiness of the 2007-14 Sebring/200."
-- Todd Lassa, Automobile
-- Kyle Stock, Bloomberg
"It's got some ghosts in its past. They're going to have to chase those away in order to get consumers to warm up to it."
-- AutoPacific analyst Dave Sullivan, in The Wall Street Journal
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