This week's newest auto brand viral videos were a contrast between blue collar and white, work and pleasure.
Our newest spot is "Tree House," for the 2014 Toyota Tundra campaign. In it, the birth of a new arboreal home is shown in reverse, starting from a wide shot of a tree-top mansion all the way back to the idea. And there for the entire process: the Tundra, with an exhortation to "build anything." The spot comes in at No. 3 in our top 10 list with 514,707 views.
Also new this week are two spots from luxury brands Audi and Maserati. In Audi's tongue-in-cheek "Luxury Car Abstinence," the carmaker borrows from the Obama 2012 playbook and tells viewers to not let their first time driving a luxury car be in just any old brand.
The ad includes not-so-low-key shots of Mercedes-Benz and Lexus cars in the background as actors speak about resisting the temptation to drive them: "If this is my company car," says one, "this isn't my company." The campaign is ranked ninth by Visible Measures with 350,611 views.
Lastly, Maserati's "The Absolute Opposite of Ordinary," is ranked tenth by Visible Measures with 272,497 views.
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