This week's newest auto brand viral videos were a contrast between blue collar and white, work and pleasure. Our newest spot is "Tree House," for the 2014 Toyota Tundra campaign. In it, the birth of a new arboreal home is shown in reverse, starting from a wide shot of a tree-top mansion all the way back to the idea. And there for the entire process: the Tundra, with an exhortation to "build anything." The spot comes in at No. 3 in our top 10 list with 514,707 views. Also new this week are two spots from luxury brands Audi and Maserati. In Audi's tongue-in-cheek "Luxury Car Abstinence," the carmaker borrows from the Obama 2012 playbook and tells viewers to not let their first time driving a luxury car be in just any old brand. The ad includes not-so-low-key shots of Mercedes-Benz and Lexus cars in the background as actors speak about resisting the temptation to drive them: "If this is my company car," says one, "this isn't my company." The campaign is ranked ninth by Visible Measures with 350,611 views. Lastly, Maserati's "The Absolute Opposite of Ordinary," is ranked tenth by Visible Measures with 272,497 views.
Jeep Wieden + Kennedy Shanghai This week (True Reach): 1,483,580 Last week: 9
Hyundai NA This week (True Reach): 1,058,201 Last week: 3
2014 Toyota Tundra
Toyota NA This week (True Reach): 514,707 Last week: NEW
Toyota NA This week (True Reach): 498,478 Last week: 6
Santa's New Sleigh
Honda Buck, RPA This week (True Reach): 474,553 Last week: 2
One Tank Adventure
Ford Team Detroit This week (True Reach): 365,920 Last week: 7
Luxury Car Abstinence
Audi NA This week (True Reach): 350,611 Last week: NEW
Jaguar vs. Chicken
Jaguar Mindshare Entertainment, Spark 44 This week (True Reach): 297,917 Last week: 5
Magic Body Control
Mercedes-Benz Jung von Matt/Neckar Stuttgart This week (True Reach): 285,998 Last week: 8
The Absolute Opposite of Ordinary
Maserati McGarry Bowen This week (True Reach): 272,497 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.