AN Traction Viral Videos
Visible Measures
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Editor's note: An earlier version of this table had incorrect "last week" rankings for several entries. This has been corrected.

Hyundai Motor Co. has gone global -- in the truest sense of the word. The Korean automaker has put together an astonishing 15 minute music video comprised of crowd-sourced lyrics and video from 17 different countries. The spot, "brilliant is," discards the regional approach to advertising instead gunning for one unifying message broadcast across the Earth. The video is subtitled in English and has video ranging from bedroom webcam footage to childhood home videos. Hyundai tags all the video's contributors as "brilliant," but they should be extending that to viewers that can sit through the entire video without clicking away. The spot enters our weekly roundup of hottest auto-brand viral videos at No. 3 with 1,335,070 views.

Also new this week is Toyota's "Toyotathon," ranked sixth by Visible Measures with 493,951 views, and Jeep's "Built Free," ranked ninth with 438,516 views.

Top 10 Viral Videos of the Week
1
-18%
Ron Burgundy
Ron Burgundy Dodge
Wieden + Kennedy Portland
This week
(True Reach): 2,455,952

Last week: 1
 
2
181%
Santa's New Sleigh
Santa's New Sleigh Honda
Buck, RPA
This week
(True Reach): 1,406,414

Last week: 8
 
3
NEW
brilliant is
brilliant is Hyundai
NA
This week
(True Reach): 1,335,070

Last week: NEW
 
4
19%
SYNC 911 Assist
SYNC 911 Assist Ford
Team Detroit
This week
(True Reach): 1,232,432

Last week: 3
 
5
-63%
Jaguar vs. Chicken
Jaguar vs. Chicken Jaguar
Mindshare Entertainment, Spark 44
This week
(True Reach): 602,063

Last week: 2
 
6
NEW
Toyotathon 2013
Toyotathon 2013 Toyota
NA
This week
(True Reach): 493,951

Last week: NEW
 
7
-8%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 491,266

Last week: 5
 
8
-49%
Magic Body Control
Magic Body Control Mercedes-Benz
Jung von Matt/Neckar Stuttgart
This week
(True Reach): 473,119

Last week: 4
 
9
NEW
Built Free
Built Free Jeep
Wieden + Kennedy Shanghai
This week
(True Reach): 438,516

Last week: NEW
 
10
Returnee
Year End Event 2013
Year End Event 2013 Chevrolet
Commonwealth
This week
(True Reach): 382,680

Last week: Returnee
 
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