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Imitation is the sincerest form of flattery, they say. Mercedes-Benz might disagree right about now.
Jaguar surged onto our viral video list this week at the No. 2 position with 1,639,175 views for a spot that infers that Jaguar gobbles up the competition, which happens to be Mercedes in the form of a chicken.
Ouch!
Adding insult to injury, that's a chicken that Mercedes used so successfully to illustrate the smooth body control of its vehicles; Magic Body Control they call it. That video also is on our viral video chart, at No. 4 with 930,210 views.
Also new this week is a holiday-themed item from Honda, "Santa's New Sleigh," with debuts at No. 8 with 500,003 views, and Jerry Seinfeld's spots for Acura that air during his Web series, "Comedians in Cars Getting Coffee," which arrives at No. 9 with 461,579 views.
Topping our list is Wieden + Kennedy Portland's Ron Burgundy campaign for the Dodge Durango with 2,990,561 views.

Top 10 Viral Videos of the Week
01
3%
Ron Burgundy
Ron Burgundy Dodge
Wieden + Kennedy Portland
This week
(True Reach): 2,990,561

Last week: 1
 
02
NEW
Jaguar vs. Chicken
Jaguar vs. Chicken Jaguar
Mindshare Entertainment/Spark 44
This week
(True Reach): 1,639,175

Last week: NEW
 
03
161%
SYNC 911 Assist
SYNC 911 Assist Ford
Team Detroit
This week
(True Reach): 1,034,502

Last week: 6
 
04
Returnee
Magic Body Control
Magic Body Control Mercedes -Benz
Jung von Matt/ Neckar Stuttgart
This week
(True Reach): 930,210

Last week: Back on Chart
 
05
-48%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 870,887

Last week: 2
 
06
-37%
Play the Road
Play the Road Volkswagen
Tribal DDB
This week
(True Reach): 553,588

Last week: 5
 
07
-48%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 532,226

Last week: 4
 
08
NEW
Santa's New Sleigh
Santa's New Sleigh Honda
Buck;RPA
This week
(True Reach): 500,003

Last week: NEW
 
09
NEW
Comedians in Cars Getting Coffee
Comedians in Cars Getting Coffee Acura
NA
This week
(True Reach): 461,579

Last week: NEW
 
10
5%
Year End Event 2013
Year End Event 2013 Chevrolet
Commonwealth
This week
(True Reach): 354,453

Last week: 7
 
Mindshare Entertainment/Spark 44 Contact Automotive News
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