AN Traction Viral Videos
Visible Measures
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The marketing minds at Hyundai Motor know the world loves fütball (soccer here in the United States) and are capitalizing on that fact with their sponsorship of the 2014 Fifa World Cup.

Our hottest new auto brand viral video, "The Glorious Journey Begins," kicks off the push with scenes of Hyundai cars caravanning to Brazil, where the final match will be played next July. The pack of vehicles travel from factories through pastures, towns, and forests to get to their final destination. The spot enters our list at No. 3 with 1,521,047 views.

Also new this week is Volkswagen's "Play the Road," an experiment in automotive musicianship where a smart-phone app plays music to match the driver's speed. The spot is ranked fifth by Visible Measures with 878,247 views.

Our last new spot is Ford's "SYNC 911 Assist," ranked sixth with 397,038 views.

Top 10 Viral Videos of the Week
1
20%
Ron Burgundy
Ron Burgundy Dodge
Wieden + Kennedy (Portland)
This week
(True Reach): 2,894,953

Last week: 1
 
2
37%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 1,676,892

Last week: 2
 
3
NEW
The Glorious Journey Begins
The Glorious Journey Begins Hyundai
NA
This week
(True Reach): 1,521,047

Last week: NEW
 
4
492%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 1,032,170

Last week: 9
 
5
NEW
Play the Road
Play the Road Volkswagen
Tribal DDB
This week
(True Reach): 878,247

Last week: NEW
 
6
NEW
SYNC 911 Assist
SYNC 911 Assist Ford
NA
This week
(True Reach): 397,038

Last week: NEW
 
7
-6%
Black Friday Sale 2013
Black Friday Sale 2013 Chevrolet
Commonwealth
This week
(True Reach): 338,958

Last week: 4
 
8
4%
Desire
Desire Jaguar
The Brooklyn Brothers;Spark44
This week
(True Reach): 259,320

Last week: 5
 
9
23%
Swarm
Swarm Lexus
CHI & Partners
This week
(True Reach): 201,007

Last week: 10
 
10
-57%
Applause
Applause Kia
David&Goliath (Los Angeles)
This week
(True Reach): 196,365

Last week: 3
 
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