The marketing minds at Hyundai Motor know the world loves fütball (soccer here in the United States) and are capitalizing on that fact with their sponsorship of the 2014 Fifa World Cup.
Our hottest new auto brand viral video, "The Glorious Journey Begins," kicks off the push with scenes of Hyundai cars caravanning to Brazil, where the final match will be played next July. The pack of vehicles travel from factories through pastures, towns, and forests to get to their final destination. The spot enters our list at No. 3 with 1,521,047 views.
Also new this week is Volkswagen's "Play the Road," an experiment in automotive musicianship where a smart-phone app plays music to match the driver's speed. The spot is ranked fifth by Visible Measures with 878,247 views.
Our last new spot is Ford's "SYNC 911 Assist," ranked sixth with 397,038 views.
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