Chevy hikes ’15 Suburban, Tahoe prices $1,000-$3,000

The base sticker price on the 2015 Suburban will be $48,295, or $1,000 higher than the outgoing model. The price of a 4wd LT model jumps $3,440, to $56,995. The top-line LTZ model with 4wd is $65,595 before options, or $3,300 more than the ’14.
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DETROIT -- General Motors will raise sticker prices on the next-generation Chevrolet Suburban and Tahoe by $1,000 to $3,000 when the big SUVs go on sale in the spring.

The price of a base 2015 Tahoe will be $45,595, including the destination fee, up $1,000 from the ’14 model, according to order guides sent to dealers this week.

The list price rises $2,510 on a four-wheel-drive Tahoe with LT trim, to $53,995. Pricing before options tops out at $62,995 for a 4wd LTZ model, $2,640 higher than the ’14.

The base sticker price on the Suburban will be $48,295, also $1,000 higher than the outgoing model. The price of a 4wd LT jumps $3,440, to $56,995. The top-line LTZ model with 4wd is $65,595 before options, or $3,300 more than the ’14.

All prices include destination fees.

A GM spokeswoman confirmed dealers were sent order guides but said GM wasn’t ready to announce pricing. She said the SUVs will arrive in showrooms sometime during the first quarter.

The redesigned trucks feature more refined and functional interiors, and a quieter cabin. A new 5.3-liter V-8 engine will produce 353 hp and 383 pounds-feet of torque, up from 320 and 335 from GM’s outgoing 5.3-liter V-8.

It will be the first major redesign for Chevy’s big SUVs in eight years. Despite that lag, GM has continued to command strong prices for the big SUVs. Kelly Blue Book pegged the Suburban’s average transaction price in mid-2013 at about $54,000, 21 percent better than the average during all of 2008.

GM executives have said the improvements to the redesigned 2015 models will help the company defend its dominant position in the market for big body-on-frame SUVs, which has shrunken from a decade ago but remains profitable.

GM has a 44 percent share of the large SUV segment on sales of 390,233 units in the first 11 months of this year, according to the Automotive News Data Center. GM pegs its share at around 74 percent, the discrepancy stemming from the data center’s inclusion of the Jeep Grand Cherokee in the segment.

Tahoe sales were up 24 percent through November, to 74,856 units. Suburban sales rose 8 percent, to 45,440.

You can reach Mike Colias at mcolias@crain.com.


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