LETTER TO THE EDITOR

Auctions serve multiple partners

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To the Editor:

You recently published articles ("Next at auctions: Multiple platform sales," Oct. 28; and "Manheim exec: Why do so few sales at auctions close?" Dec. 2) that, as a 25-year industry veteran, former president of the National Auto Auction Association and ServNet member, I think need to be addressed.

The No. 1 goal of today's technologically enhanced brick-and-mortar auctions is to balance the varied remarketing needs of a very broad base of consigning partners with a potentially even more diverse group of buying partners that are trying to serve their retail partners.

This process has evolved over the course of the last 50-plus years, in which millions of vehicles have been sold through a process that has become both an art and a science.

Our newest challenge is multichannel remarketing, which looks at processing on average about 25 percent of the total consigned units, while the national average of 7-plus-year-old trades and those that other channels cannot handle are processed through the auction lanes.

What business would not like to put its product on a shelf one day a week, 52 weeks a year and sell 65 percent of it on that one day, and 85 percent-plus by the second week?

The silver bullet is actually the auction process if you want to consistently and professionally remarket millions of vehicles each and every year.

JIM DESROCHERS

Vice President

DAASW.com

Phoenix

DAASW.com is a unit of Dealers Auto Auction of the SouthWest.

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