We're hosting a live conversation with 40 Under 40 honorees
tomorrow at 3pm ET. Click here to save your seat.

2015 Lincoln MKC crossover priced below rivals

Lincoln MKC output is scheduled to begin in the second quarter of 2014, with the crossover expected to arrive in U.S. showrooms in late spring or early summer.

DETROIT (Reuters) -- Ford Motor Co. said its upcoming Lincoln MKC crossover will start at $33,995, thousands of dollars cheaper than competing models as the automaker attempts to shore up its flagging premium brand.

The 2015 Lincoln MKC, which goes on sale next summer, will have "the most accessible starting price point in the segment," Ford said today in a news release.

The price includes destination and delivery charges.

The MKC is key to reviving consumer interest in the Lincoln brand, which saw its U.S. sales slip 1.4 percent through the first 11 months of 2013. Overall sales grew 8.4 percent and Ford brand sales rose 12.3 percent during that period.

Ford tried to relaunch the Lincoln brand late last year with the MKZ sedan, but supply shortages as well as fit and finish problems delayed the MKZ's launch until the spring of 2013.

The MKC allows Lincoln to compete for the first time in the growing market for upscale crossovers. Rivals include the Acura RDX, made by Honda Motor Co, which starts at $34,520, excluding taxes and a $895 delivery and handling charge.

The Audi Q5 and the Mercedes-Benz GLK crossovers start at more than $37,000, while the entry-level BMW X3 costs around $38,850.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.