Holden name won't die when production ends in Australia
General Motors' graveyard of dead brands will not be getting a new member in 2017 when Holden production ends in Australia. The brand will live on, said GM spokesman Greg Martin.
The plan, he said, is to build Holden-branded vehicles elsewhere and export them to Australia and New Zealand. The sales, service and distribution of the vehicles, and repair parts, will be handled by a new business GM is setting up in Australia.
But the closure of Holden's Elizabeth plant could be the death knell of a pair of Australia-built cars exported to the United States. The newly launched Chevrolet SS rear-wheel-drive sports sedan and the Chevrolet PPV -- Police Pursuit Vehicle -- could suffer the same fate as the Holden-built Pontiac G8. That car, well received by performance enthusiasts, lasted a mere 18 months and died along with the Pontiac division in 2009.
Holden has been a GM subsidiary since 1931 and has been GM's global center for rear-wheel-drive engineering. Holden did the engineering work on the Camaro.
Martin would not comment on the fate of Holden's current products.