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Visible Measures
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Chevrolet has two new spots in our weekly auto brand viral video round-up leading into the holidays, tackling the dual nature of the merriest time of the year.

The first, "Black Friday Sale 2013," addresses post-Thanksgiving holiday shopping. In the spot, created by Commonwealth, a shopper reads Chevy's holiday deal off his smart phone -- "The best prices of the year," a salesman invokes -- only to get so excited over the sale that he accidentally borrows the glasses of a woman walking by who is definitely not his wife.

The spot comes in at No. 4 with 359,071 views.

The second Chevy spot, #TrulyRich, focuses on a more sentimental view of the holidays with an emphasis on family. Throughout the video, created by McCann (Detroit), a narrator utilizes a series of clever two-part phrases that emphasize the kind of qualities that make a man 'truly rich.' "We're not super models," says one. "We're trying our best to be role models." The visuals are just as heart-warming: A father whispering to his new-born baby, taking his kids to school, putting his cell phone down during dinner. The tag: "The new fuel-efficient 2013 Malibu, the car for the richest guys on earth." '#TrulyRich' is ranked sixth by Visible Measures with 231,738 views.

Top 10 Viral Videos of the Week
1
81%
Ron Burgundy
Ron Burgundy Dodge
Wieden + Kennedy (Portland)
This week
(True Reach): 2,418,558

Last week: 2
 
2
181%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 1,224,300

Last week: 4
 
3
-26%
Applause
Applause Kia
David&Goliath (Los Angeles)
This week
(True Reach): 461,710

Last week: 3
 
4
NEW
Black Friday Sale 2013
Black Friday Sale 2013 Chevrolet
Commonwealth
This week
(True Reach): 359,071

Last week: NEW
 
5
6%
Desire
Desire Jaguar
The Brooklyn Brothers;Spark44
This week
(True Reach): 249,296

Last week: 8
 
6
NEW
#TrulyRich
#TrulyRich Chevrolet
McCann (Detroit)
This week
(True Reach): 231,738

Last week: NEW
 
7
-44%
An Impossible Made Possible
An Impossible Made Possible Honda
mcgarrybowen (London)
This week
(True Reach): 208,579

Last week: 5
 
8
-12%
Magic Body Control
Magic Body Control Mercedes-Benz
Jung von Matt/Neckar (Stuttgart)
This week
(True Reach): 205,631

Last week: 7
 
9
Returnee
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 174,409

Last week: Returnee
 
10
-89%
Swarm
Swarm Lexus
CHI & Partners
This week
(True Reach): 163,516

Last week: 1
 
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