GM's wise move

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General Motors' decision to stop selling Chevrolet vehicles in Europe removes a lingering vestige of GM's dysfunctional past.

In the pre-2009 era, GM executives in the United States went to great lengths to rationalize the need for overlapping brands -- Chevrolet, Pontiac, Buick, Saturn and, at one time, Oldsmobile. That didn't even count Cadillac, Hummer and Saab, which had more specific assignments but kept GM's other brands hemmed into the middle.

Listening to GM Europe execs in recent years brought on a sense of deja vu as they argued that there was no overlap between Chevy and Opel, even though some of their vehicles were built on the same platforms with the same components.

Ultimately, that marketing strategy wasn't workable. GM is wise to have pulled Chevy out of Europe.

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