BLACK FRIDAY: Subscribe for $1.52/week.

Honda volume flat as Civic wipes out Acura gains

Honda Civic sales fell 13 percent to 26,291 units in November, contributing to the Honda Division’s 2 percent sales decline to 101,948 vehicles.

LOS ANGELES -- American Honda saw its sales tread water last month as higher Acura crossover sales failed to offset a decline in Honda Civic deliveries.

Combined sales from the Honda and Acura divisions totaled 116,507 vehicles last month, a 0.1 percent decrease from November 2012, but still the automaker’s second-best November sales on record, the company said in a statement. The automaker’s 2013 sales through November were up 8 percent to 1,390,057 vehicles.

Honda Civic sales fell 13 percent to 26,291 units in November, contributing to the Honda Division’s 2 percent sales decline to 101,948 vehicles. Despite pressure from heavy holiday discounting throughout the industry, the company’s retail sales remained strong, American Honda sales boss John Mendel said in a statement.

“We likely extended our retail sales lead despite very aggressive market actions by competitors in key high-volume segments,” Mendel said. “And we’re upping the ante as we approach the close of the year with a significantly updated 2014 Civic going on sale in just a few days.”

The company’s Acura brand proved to be a bright spot in November with sales up 19 percent to 14,559 units last month.

Leading the gain was the MDX mid-sized crossover, up 81 percent to 6,091 units.

“It's gratifying that the new MDX has sparked such a strong customer response so shortly after we hit a home run with RDX,” Jeff Conrad, vice president of Acura sales, said in a statement. “It's clear we've found the sweet spot of the luxury SUV market.”

You can reach Ryan Beene at autonews@crain.com

25

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters