AN Traction Viral Videos
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Chrysler taps the seemingly never-ending well of Detroit hometown heroes in its ad featuring Detroit Tigers third baseman Miguel Cabrera. The spot for the Chrysler 300 and Town & Country, "Road to Greatness," features moving images of little leaguers intercut with shots of Cabrera working out in a locker room and practicing in a batting cage. The voiceover heavily intones that achieving greatness is "a road paved with hardship and crafted by hard work" as the images move to closeups of the vehicles. While the spot, created by Doner, premiered during the Tigers' rise in the past season, it may have gone viral recently due to the team's high-profile trades. The video enters our list of Top 10 auto brand viral videos at No. 10, with 135,206 views.

Top 10 Viral Videos of the Week
1
258%
Swarm
Swarm Lexus
CHI & Partners
This week
(True Reach): 1,544,085

Last week: 4
 
2
40%
Ron Burgundy
Ron Burgundy Dodge
Wieden + Kennedy Portland
This week
(True Reach): 1,333,585

Last week: 1
 
3
28%
Applause
Applause Kia
David&Goliath Los Angeles
This week
(True Reach): 627,403

Last week: 3
 
4
-21%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 435,789

Last week: 2
 
5
15%
An Impossible Made Possible
An Impossible Made Possible Honda
mcgarrybowen London
This week
(True Reach): 370,907

Last week: 6
 
6
Returnee
#StartSomething
#StartSomething Honda
RPA Santa Monica
This week
(True Reach): 292,256

Last week: Returnee
 
7
2%
Magic Body Control
Magic Body Control Mercedes-Benz
Jung von Matt/Neckar Stuttgart
This week
(True Reach): 234,709

Last week: 8
 
8
-16%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 234,399

Last week: 7
 
9
-51%
Driven
Driven Land Rover
Mindshare/ Mindshare Entertainment; Men's Journal
This week
(True Reach): 167,794

Last week: 5
 
10
NEW
Road To Greatness
Road To Greatness Chrysler
Doner
This week
(True Reach): 135,206

Last week: NEW
 
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