Chrysler taps the seemingly never-ending well of Detroit hometown heroes in its ad featuring Detroit Tigers third baseman Miguel Cabrera. The spot for the Chrysler 300 and Town & Country, "Road to Greatness," features moving images of little leaguers intercut with shots of Cabrera working out in a locker room and practicing in a batting cage. The voiceover heavily intones that achieving greatness is "a road paved with hardship and crafted by hard work" as the images move to closeups of the vehicles. While the spot, created by Doner, premiered during the Tigers' rise in the past season, it may have gone viral recently due to the team's high-profile trades. The video enters our list of Top 10 auto brand viral videos at No. 10, with 135,206 views.
Lexus CHI & Partners This week (True Reach): 1,544,085 Last week: 4
Dodge Wieden + Kennedy Portland This week (True Reach): 1,333,585 Last week: 1
Kia David&Goliath Los Angeles This week (True Reach): 627,403 Last week: 3
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 435,789 Last week: 2
An Impossible Made Possible
Honda mcgarrybowen London This week (True Reach): 370,907 Last week: 6
Honda RPA Santa Monica This week (True Reach): 292,256 Last week: Returnee
Magic Body Control
Mercedes-Benz Jung von Matt/Neckar Stuttgart This week (True Reach): 234,709 Last week: 8
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 234,399 Last week: 7
Land Rover Mindshare/ Mindshare Entertainment; Men's Journal This week (True Reach): 167,794 Last week: 5
Road To Greatness
Chrysler Doner This week (True Reach): 135,206 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.