Honda embraces optical illusionist M.C. Escher in its latest spot, "An Impossible Made Possible," and rockets to the top of our weekly viral video round-up. In the video, a variety of optical illusions are utilized to make it appear to the viewer that the Honda CR-V 1.6 i-DTEC Diesel can drive over air, through barriers and away from its own shadow. For a look behind the curtain, check out Honda's making-of video here. The spot, conceived by mcgarrybowen London, enters our weekly list of the top 10 auto brand viral videos at No. 1 with 1,972,146 views. Also new this week is Jeep's "Tales of the Trailhawk," ranked sixth by Visible Measures with 382,252 views.
An Impossible Made Possible
Honda mcgarrybowen London This week (True Reach): 1,972,146 Last week: NEW
Dodge Wieden + Kennedy Portland This week (True Reach): 1,235,603 Last week: 1
Kia David&Goliath Los Angeles This week (True Reach): 704,305 Last week: 2
Made for Mankind
Acura Mullen This week (True Reach): 478,191 Last week: 6
Honda Wieden + Kennedy London This week (True Reach): 399,607 Last week: 7
Tales of the Trailhawk
Jeep Universal McCann Detroit This week (True Reach): 382,252 Last week: NEW
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 289,150 Last week: 8
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 273,483 Last week: 9
Never Stop Pushing Forward
Honda Quantasy This week (True Reach): 228,731 Last week: Returnee
Chevrolet Commonwealth This week (True Reach): 210,504 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.