Chevrolet puts viewers right in the driver seat of the 2014 Camaro Z/28 in the latest spot from the brand. The video is in-car footage of a Camaro Z/28 wrapping around the famed Nurburgring race track. The Camaro clocked in at 7 minutes 37 seconds, putting it ahead of the Porsche 911 Turbo and Ferrari 458 Italia, according to lap time database FastestLaps.com. The spot enters our weekly list of the top 10 auto brand viral videos at No. 4 with 531,298 views. Also new this week is Acura's 'Made for Mankind,' ranked sixth by Visible Measures with 325,111 views.
Dodge Wieden + Kennedy Portland This week (True Reach): 1,591,848 Last week: 1
Kia David&Goliath Los Angeles This week (True Reach): 734,376 Last week: 9
Chevrolet Commonwealth Milan;Carat London This week (True Reach): 615,778 Last week: 7
Nurburgring Lap Times
Chevrolet NA This week (True Reach): 531,298 Last week: NEW
Magic Body Control
Mercedes-Benz Jung von Matt/Neckar Stuttgart This week (True Reach): 329,922 Last week: 4
MADE FOR MANKIND
Acura Mullen This week (True Reach): 325,111 Last week: NEW
Honda Wieden + Kennedy London This week (True Reach): 323,847 Last week: 9
Jaguar The Brooklyn Brothers;Spark44 This week (True Reach): 307,206 Last week: 10
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 260,016 Last week: 5
Style Never Goes Out of Style
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 250,194 Last week: 3
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.