Porsche aims to enter 15 new countries by 2020
Automaker is targeting mainly African markets
SHANGHAI (Bloomberg) -- Porsche is looking to enter 15 new countries by the end of the decade, mainly in Africa, as part of its global growth strategy.
"We're covering new markets where we have not been in yet," Bernhard Maier, Porsche's global sales chief, said in Shanghai at the opening of its largest dealership in the world. "We're aiming to go into an additional 15 countries by the end of the decade."
Maier said Porsche would look to north Africa, without specifying which markets.
Porsche accounted for 1.29 billion euros ($1.75 billion) of parent Volkswagen Group's first-half operating profit of 5.78 billion euros, making it the third-largest earnings contributor after Audi and the mass-market VW brand.
The company is also looking for growth through new model lines, such as the Macan compact SUV, which would be used to "better exploit" all markets, Maier said. The Macan will be sold from next year.
Sales in China, already the company's second-largest market after the United States, will continue to expand as it almost doubles its dealership network to around 100 by 2016, from the current 57, Maier said. China is Porsche's top buyer of its Cayenne SUV and Panamera sedan and the company wants to intensify its focus on sports-car sales, said Deesch Papke, Porsche's China chief executive.
911 focus in China
"What sits at the core is our 911," Papke said. "We're extremely successful and delighted that our customers have accepted Cayenne, Panamera, and our sports cars already, but we would like to institutionalize the sales of 911 stronger."
Porsche deliveries in China rose 15 percent in the first nine months of the year. "In China, we see growth of 10 percent to 15 percent this year, and more in the direction of 15 percent," Chief Financial Officer Lutz Meschke said in an interview on Oct. 8. Last year, the automaker saw a 28 percent gain in China sales.
Porsche's profit growth is likely to resume in 2014 as the Macan and the 918 Spyder hybrid supercar join its product lineup, according to Meschke.
Porsche is targeting a goal of selling more than 200,000 vehicles a year globally in 2015 or 2016. Last year the automaker sold 145,075.Contact Automotive News