Mercedes-Benz knows what sells cars -- chickens. Wait, what? In "Magic Body Control," the brand hypes its stabilization technology, part of the "intelligent drive" package, by showcasing chickens bopping to the beat of 1980 Motown jam "Upside Down" by Diana Ross. But while the chickens bodies bounce, their heads stay still. This well-known aviary mechanism is called head tracking, and Mercedes-Benz is using it to demonstrate how comfortable drivers will be in its cars. "Magic Body Control," created by German agency Jung von Matt, jumps to No. 1 on our weekly list of the top 10 auto viral videos, with 3,484,808 views.
Magic Body Control
Mercedes-Benz Jung von Matt This week (True Reach): 3,484,808 Last week: NEW
MediaCom Smart Performer This week (True Reach): 1,399,135 Last week: 2
NOT NORMAL 2013
Mini NA This week (True Reach): 499,238 Last week: 5
Volvo Trucks Forsman & Bodenfors This week (True Reach): 441,838 Last week: 1
Audi NA This week (True Reach): 439,387 Last week: Returnee
Trace Your Road
Lexus Saatchi & Saatchi Italy This week (True Reach): 413,249 Last week: 3
Style Never Goes Out of Style
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 358,015 Last week: 4
Honda RPA This week (True Reach): 295,389 Last week: Returnee
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 267,549 Last week: 9
Tales of the Trailhawk
Jeep Universal McCann Detroit This week (True Reach): 238,054 Last week: 10
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.