AN Traction Viral Videos
Visible Measures
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Audi's "Smart Performer" spot racked up views this week with the assistance of Emmy award winner Claire Danes. In the spot, created by Mediacom, the viewer follows two parallel strands of Danes' life split by one choice: Whether or not to drive an Audi. When she does, she has pleasant time driving through gorgeous farmland scenery and stopping to play with puppies. When she doesn't, she ends up in jail. It's not all emotional appeal, though. Danes closes with a nod to practicality, saying she drove "almost 700 miles on a single tank." "Smart Performer" enters our weekly list of the top 10 auto viral videos at No. 2, with 1,808,653 views.

Also new this week is Volkswagen's "Feeling Carefree" ad, ranked sixth by Visible Measures with 405,936 views.

Top 10 Viral Videos of the Week
1
-10%
FMX Test
FMX Test Volvo Trucks
Forsman & Bodenfors
This week
(True Reach): 2,224,582

Last week: 1
 
2
NEW
Smart Performer
Smart Performer Audi
Mediacom
This week
(True Reach): 1,808,653

Last week: NEW
 
3
18%
Trace Your Road
Trace Your Road Lexus
Saatchi & Saatchi Italy
This week
(True Reach): 765,537

Last week: 3
 
4
-10%
Style Never Goes Out of Style
Style Never Goes Out of Style Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 606,008

Last week: 2
 
5
60%
NOT NORMAL 2013
NOT NORMAL 2013 Mini
NA
This week
(True Reach): 542,301

Last week: 6
 
6
NEW
Feeling Carefree
Feeling Carefree Volkswagen
Deutsch Los Angeles
This week
(True Reach): 405,936

Last week: NEW
 
7
-19%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 353,156

Last week: 5
 
8
5%
Applause
Applause Kia
David&Goliath Los Angeles
This week
(True Reach): 236,032

Last week: 10
 
9
-2%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 233,545

Last week: 9
 
10
-29%
Tales of the Trailhawk
Tales of the Trailhawk Jeep
Universal McCann Detroit
This week
(True Reach): 194,678

Last week: 7
 
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