Audi's "Smart Performer" spot racked up views this week with the assistance of Emmy award winner Claire Danes. In the spot, created by Mediacom, the viewer follows two parallel strands of Danes' life split by one choice: Whether or not to drive an Audi. When she does, she has pleasant time driving through gorgeous farmland scenery and stopping to play with puppies. When she doesn't, she ends up in jail. It's not all emotional appeal, though. Danes closes with a nod to practicality, saying she drove "almost 700 miles on a single tank." "Smart Performer" enters our weekly list of the top 10 auto viral videos at No. 2, with 1,808,653 views. Also new this week is Volkswagen's "Feeling Carefree" ad, ranked sixth by Visible Measures with 405,936 views.
Volvo Trucks Forsman & Bodenfors This week (True Reach): 2,224,582 Last week: 1
Audi Mediacom This week (True Reach): 1,808,653 Last week: NEW
Trace Your Road
Lexus Saatchi & Saatchi Italy This week (True Reach): 765,537 Last week: 3
Style Never Goes Out of Style
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 606,008 Last week: 2
NOT NORMAL 2013
Mini NA This week (True Reach): 542,301 Last week: 6
Volkswagen Deutsch Los Angeles This week (True Reach): 405,936 Last week: NEW
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 353,156 Last week: 5
Kia David&Goliath Los Angeles This week (True Reach): 236,032 Last week: 10
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 233,545 Last week: 9
Tales of the Trailhawk
Jeep Universal McCann Detroit This week (True Reach): 194,678 Last week: 7
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.