Buckle your seat belt, because this isn't your everyday dose of Angry Birds. In the spot "Trace Your Road" for the new IS Hybrid, Lexus invited some of its Facebook fans to participate in an augmented reality video game with former Formula One driver Jarno Trulli. The fans were brought to a hangar, handed a tablet device in the passenger seat of an IS Hybrid, and were told to trace any path they wanted onto the screen. Whatever they drew was projected onto the floor of the hangar, and Trulli had to race the IS Hybrid along the path as his passenger continued to draw. The resulting effect is part light show and part adrenaline boost. The spot, created by Saatchi & Saatchi Italy, enters our weekly list of the top 10 auto viral videos at No. 3, with 651,168 views. Also new this week is Mercedes-Benz's S-Class Coupe spot ranked fourth by Visible Measures with 452,961 views; and Audi's "The Station," ranked eighth with 272,723 views.
Volvo Trucks Forsman & Bodenfors This week (True Reach): 2,485,251 Last week: 2
Style Never Goes Out of Style
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 670,329 Last week: 7
Trace Your Road
Lexus Saatchi & Saatchi Italy This week (True Reach): 651,168 Last week: NEW
Mercedes-Benz NA This week (True Reach): 452,961 Last week: NEW
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 434,129 Last week: 3
NOT NORMAL 2013
Mini NA This week (True Reach): 339,673 Last week: 5
Tales of the Trailhawk
Jeep Universal McCann Detroit This week (True Reach): 273,686 Last week: 6
Audi Venables Bell & Partners This week (True Reach): 272,723 Last week: NEW
Jaguar The Brooklyn Brothers;Spark44 This week (True Reach): 239,458 Last week: 8
Kia David&Goliath Los Angeles This week (True Reach): 224,247 Last week: 10
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.