AN Traction Viral Videos
Visible Measures
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Buckle your seat belt, because this isn't your everyday dose of Angry Birds.

In the spot "Trace Your Road" for the new IS Hybrid, Lexus invited some of its Facebook fans to participate in an augmented reality video game with former Formula One driver Jarno Trulli. The fans were brought to a hangar, handed a tablet device in the passenger seat of an IS Hybrid, and were told to trace any path they wanted onto the screen. Whatever they drew was projected onto the floor of the hangar, and Trulli had to race the IS Hybrid along the path as his passenger continued to draw. The resulting effect is part light show and part adrenaline boost. The spot, created by Saatchi & Saatchi Italy, enters our weekly list of the top 10 auto viral videos at No. 3, with 651,168 views.

Also new this week is Mercedes-Benz's S-Class Coupe spot ranked fourth by Visible Measures with 452,961 views; and Audi's "The Station," ranked eighth with 272,723 views.

Top 10 Viral Videos of the Week
1
17%
FMX Test
FMX Test Volvo Trucks
Forsman & Bodenfors
This week
(True Reach): 2,485,251

Last week: 2
 
2
177%
Style Never Goes Out of Style
Style Never Goes Out of Style Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 670,329

Last week: 7
 
3
NEW
Trace Your Road
Trace Your Road Lexus
Saatchi & Saatchi Italy
This week
(True Reach): 651,168

Last week: NEW
 
4
NEW
S-Class Coupe
S-Class CoupŽ Mercedes-Benz
NA
This week
(True Reach): 452,961

Last week: NEW
 
5
7%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 434,129

Last week: 3
 
6
22%
NOT NORMAL 2013
NOT NORMAL 2013 Mini
NA
This week
(True Reach): 339,673

Last week: 5
 
7
6%
Tales of the Trailhawk
Tales of the Trailhawk Jeep
Universal McCann Detroit
This week
(True Reach): 273,686

Last week: 6
 
8
NEW
The Station
The Station Audi
Venables Bell & Partners
This week
(True Reach): 272,723

Last week: NEW
 
9
2%
Desire
Desire Jaguar
The Brooklyn Brothers;Spark44
This week
(True Reach): 239,458

Last week: 8
 
10
7%
Applause
Applause Kia
David&Goliath Los Angeles
This week
(True Reach): 224,247

Last week: 10
 
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