Chevy's Mahoney on 'Find New Roads'

September 13, 2013 - 12:01 am ET
Tim Mahoney, 57, joined General Motors in April. He had been chief product and marketing officer at Volkswagen of America. He also spent five years at Subaru of America. He discusses the value of consistency in building a brand, and the early progress of Chevy's 'Find New Roads' advertising campaign.
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