AN Traction Viral Videos
Visible Measures
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In Volvo's new spot "The Hook," seemingly mild-mannered Volvo Trucks president Claes Nilsson pulls off a jaw dropping stunt. In the spot, created by Forsman & Bodenfors, Nilsson begins with a spiel on advertising necessitating "the hook" at the beginning of the message to make it truly viral. He then shows a hook from the new Volvo FMX, while the camera pulls back to reveal Nilsson standing on a massive truck, which in turn is dangling from a crane over a harbor.

The message? That's one pretty darn strong hook.

Can auto executives and cheesy puns make for good television? Looks that way, as the spot enters our weekly list of the top 10 auto viral videos at No. 2, with 2,131,902 views.

Also new this week is Jeep's "Tales of the Trailhawk" ranked sixth by Visible Measures with 257,079 views; and Toyota's "Style Never Goes Out of Style," ranked seventh with 242,060 views.

Top 10 Viral Videos of the Week
1
289%
HondaVac
HondaVac Honda
RPA
This week
(True Reach): 3,921,178

Last week: 1
 
2
NEW
The Hook
The Hook Volvo Trucks
Forsman & Bodenfors
This week
(True Reach): 2,131,902

Last week: NEW
 
3
19%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 404,904

Last week: 6
 
4
9%
#SaveTheDriveIn
#SaveTheDriveIn Honda
RPA
This week
(True Reach): 341,595

Last week: 7
 
5
-30%
NOT NORMAL 2013
NOT NORMAL 2013 Mini
NA
This week
(True Reach): 279,010

Last week: 5
 
6
NEW
Tales of the Trailhawk
Tales of the Trailhawk Jeep
NA
This week
(True Reach): 257,079

Last week: NEW
 
7
NEW
Style Never Goes Out of Style
Style Never Goes Out of Style Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 242,060

Last week: NEW
 
8
-12%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 235,670

Last week: 10
 
9
-16%
Hands
Hands Honda
Wieden + Kennedy London
This week
(True Reach): 234,154

Last week: 9
 
10
-54%
Applause
Applause Kia
David&Goliath Los Angeles
This week
(True Reach): 210,440

Last week: 4
 
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