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In Volvo's new spot "The Hook," seemingly mild-mannered Volvo Trucks president Claes Nilsson pulls off a jaw dropping stunt. In the spot, created by Forsman & Bodenfors, Nilsson begins with a spiel on advertising necessitating "the hook" at the beginning of the message to make it truly viral. He then shows a hook from the new Volvo FMX, while the camera pulls back to reveal Nilsson standing on a massive truck, which in turn is dangling from a crane over a harbor.
The message? That's one pretty darn strong hook.
Can auto executives and cheesy puns make for good television? Looks that way, as the spot enters our weekly list of the top 10 auto viral videos at No. 2, with 2,131,902 views.
Also new this week is Jeep's "Tales of the Trailhawk" ranked sixth by Visible Measures with 257,079 views; and Toyota's "Style Never Goes Out of Style," ranked seventh with 242,060 views.