Ford’s Farley on C-Max, Lincoln ‘flagship’September 8, 2013 - 12:01 am ET
In August, Ford restated the fuel-economy rating of its C-Max Hybrid to 43 mpg from 47 mpg. The 47 mpg figure was the centerpiece of C-Max advertising. Ford’s global marketing chief Jim Farley explains why the company is not rebooting C-Max ads. He also discusses Lincoln’s ‘flagship’ and value F-150 models.
Entire contents © 2013 Crain Communications, Inc.