Honda's "Stampede" spot follows a herd of animals as they flee an unseen predator. But, wait -- it's actually a herd of animal crackers, and their predator turns out to be a HondaVac, the industry’s first built-in vacuum, being touted for the 2014 Honda Odyssey. The spot, created by RPA, enters our weekly list of the top 10 auto viral videos at No. 1, with 1,006,971 views. It turns out the internet is just like real life -- people simply can't resist animal crackers. Ford's latest in its "One Tank Adventure" campaign features a different kind of chase. Several longboard skaters race down a closed track followed by a Ford ST. The campaign, created by Team Detroit, aims to tie the Ford brand to high-intensity activities that appeal to youth. The spot enters our list at No. 3, with 481,984 views. Also new this week is Honda's "#SaveTheDriveIn," ranked seventh by Visible Measures with 314,287 views.
Honda RPA This week (True Reach): 1,006,971 Last week: NEW
Tata Nano Rediffusion-Y&R This week (True Reach): 580,196 Last week: 1
One Tank Adventure
Ford Team Detroit This week (True Reach): 481,984 Last week: NEW
Kia David&Goliath Los Angeles This week (True Reach): 456,889 Last week: 3
NOT NORMAL 2013
Mini Butler, Shine, Stern and Partners This week (True Reach): 396,526 Last week: 4
Fiesta Movement 2013
Ford NA This week (True Reach): 340,728 Last week: 9
Honda RPA This week (True Reach): 314,287 Last week: NEW
Ram The Richards Group Dallas This week (True Reach): 283,751 Last week: NEW
Honda Wieden + Kennedy London This week (True Reach): 278,114 Last week: 6
Jaguar The Brooklyn Brothers;Spark44 This week (True Reach): 268,219 Last week: 8
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.