AN Traction Viral Videos
Visible Measures
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Two of our new entries in this week's auto viral videos take major breaks from reality with anthropomorphic hamsters and factory-made humans.

Kia's "Totally Transformed" campaign brings celebrity hamsters to the gym, getting fit to Lady Gaga's latest single and ending inexplicably with the hamsters arriving at a red carpet event in a 2014 Kia Soul. The spot, named 'Applause' and created by David&Goliath Los Angeles, aired during MTV's Video Music Awards just after Lady Gaga's first-ever live performance of the single. The spot enters our weekly list of the top 10 auto viral videos at No. 3, with 683,636 views.

Infiniti's "Factory of Life" takes us to a dystopian world where humans are manufactured on an assembly line. The hero of the spot, created by TBWA\Chiat\Day Los Angeles, breaks out of the factory of conformity when he discovers the keys to a Infiniti Q50 in his pocket. The spot enters our weekly list of the top 10 auto viral videos at No. 5, with 382,877 views.

Also new this week is Renault's "Speed Dating," ranked 7th by Visible Measures, with 255,852 views.

Top 10 Viral Videos of the Week
1
-24%
Celebrate Awesomeness
Celebrate Awesomeness Tata Nano
Rediffusion-Y&R
This week
(True Reach): 1,104,330

Last week: 1
 
2
239%
Never Stop Pushing Forward
Never Stop Pushing Forward Honda
Quantasy
This week
(True Reach): 708,140

Last week: 10
 
3
NEW
Applause
Applause Kia
David&Goliath Los Angeles
This week
(True Reach): 683,636

Last week: NEW
 
4
20%
NOT NORMAL 2013
NOT NORMAL 2013 Mini
NA
This week
(True Reach): 452,446

Last week: 4
 
5
NEW
Factory of Life
Factory of Life Infiniti
TBWA\Chiat\Day Los Angeles
This week
(True Reach): 382,877

Last week: NEW
 
6
-26%
Hands
Hands Honda
Wieden + Kennedy London
This week
(True Reach): 327,025

Last week: 2
 
7
NEW
Speed Dating
Speed Dating Renault
Publicis Brussels
This week
(True Reach): 255,852

Last week: NEW
 
8
1%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 252,728

Last week: 6
 
9
-4%
Fiesta Movement 2013
Fiesta Movement 2013 Ford
NA
This week
(True Reach): 219,413

Last week: 8
 
10
-3%
Digital Croquis Art
Digital Croquis Art Kia
PostVisual
This week
(True Reach): 204,648

Last week: 9
 
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