Two of our new entries in this week's auto viral videos take major breaks from reality with anthropomorphic hamsters and factory-made humans. Kia's "Totally Transformed" campaign brings celebrity hamsters to the gym, getting fit to Lady Gaga's latest single and ending inexplicably with the hamsters arriving at a red carpet event in a 2014 Kia Soul. The spot, named 'Applause' and created by David&Goliath Los Angeles, aired during MTV's Video Music Awards just after Lady Gaga's first-ever live performance of the single. The spot enters our weekly list of the top 10 auto viral videos at No. 3, with 683,636 views. Infiniti's "Factory of Life" takes us to a dystopian world where humans are manufactured on an assembly line. The hero of the spot, created by TBWA\Chiat\Day Los Angeles, breaks out of the factory of conformity when he discovers the keys to a Infiniti Q50 in his pocket. The spot enters our weekly list of the top 10 auto viral videos at No. 5, with 382,877 views. Also new this week is Renault's "Speed Dating," ranked 7th by Visible Measures, with 255,852 views.
Tata Nano Rediffusion-Y&R This week (True Reach): 1,104,330 Last week: 1
Never Stop Pushing Forward
Honda Quantasy This week (True Reach): 708,140 Last week: 10
Kia David&Goliath Los Angeles This week (True Reach): 683,636 Last week: NEW
NOT NORMAL 2013
Mini NA This week (True Reach): 452,446 Last week: 4
Factory of Life
Infiniti TBWA\Chiat\Day Los Angeles This week (True Reach): 382,877 Last week: NEW
Honda Wieden + Kennedy London This week (True Reach): 327,025 Last week: 2
Renault Publicis Brussels This week (True Reach): 255,852 Last week: NEW
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 252,728 Last week: 6
Fiesta Movement 2013
Ford NA This week (True Reach): 219,413 Last week: 8
Digital Croquis Art
Kia PostVisual This week (True Reach): 204,648 Last week: 9
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.