In BMW's teaser for its M4 Concept coupe, the car imitates the fashion world by strutting its stuff along a catwalk. The preview enters our weekly list of the top 10 auto viral videos at No. 3, with 431,746 views. Also new this week is Honda's "Never Stop Pushing Forward," a spot by Quantasy featuring an inspiring speech by actor/rapper Nick Cannon. The ad is ranked 10th by Visible Measures, with 208,866 views.
Tata Nano Rediffusion-Y&R This week (True Reach): 1,453,915 Last week: 1
Honda Wieden + Kennedy London This week (True Reach): 444,691 Last week: 3
BMW NA This week (True Reach): 431,746 Last week: NEW
NOT NORMAL 2013
Mini NA This week (True Reach): 377,763 Last week: 5
Volkswagen Deutsch Los Angeles This week (True Reach): 304,492 Last week: Returnee
Jaguar The Brooklyn Brothers, Spark 44 This week (True Reach): 251,391 Last week: 9
Chevrolet Commonwealth This week (True Reach): 236,222 Last week: 10
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 229,398 Last week: Returnee
Digital Croquis Art
Kia PostVisual This week (True Reach): 211,057 Last week: 6
Never Stop Pushing Forward
Honda Quantasy This week (True Reach): 208,866 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.