AN Traction Viral Videos
Visible Measures
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The new entries in this week's round-up of the top 10 auto viral videos, compiled by Visible Measures, feature cars racing around tracks with some notable quirks. Acura's new campaign for its NSX Prototype opens with a quote from writer Arthur Young: "The purpose creates the machine." In the spot, the NSX is doing laps in inclement weather. Undeterred by rain, the driver starts drifting in the puddles. The spot enters our list at No. 2 with 617,271 views.

Also new this week is "Dynamo v. Coulthard," where English magician Dynamo takes blindfolded Formula One legend David Coulthard on a spin in a Mercedes-Benz SL63 through lanes bordered with flames. The spot is ranked eighth with 250,688 views. Falken Tire's "RJ Anderson XP1k" is ranked fourth with 522,344 views, and Mini's "Not Normal 2013" is fifth with 355,024 views.

Top 10 Viral Videos of the Week
1
143%
Celebrate Awesomeness
Celebrate Awesomeness Tata Nano
Rediffusion-Y&R
This week
(True Reach): 1,679,636

Last week: 1
 
2
NEW
NSX Prototype
NSX Prototype Acura
NA
This week
(True Reach): 617,271

Last week: NEW
 
3
6%
Hands
Hands Honda
Wieden + Kennedy London
This week
(True Reach): 604,232

Last week: 2
 
4
NEW
RJ Anderson XP1k
RJ Anderson XP1k Falken Tire
NA
This week
(True Reach): 522,344

Last week: NEW
 
5
NEW
NOT NORMAL 2013
NOT NORMAL 2013 MINI
Butler, Shine, Stern & Partners
This week
(True Reach): 335,024

Last week: NEW
 
6
-47%
Digital Croquis Art
Digital Croquis Art Kia
PostVisual
This week
(True Reach): 279,872

Last week: 3
 
7
2%
LifeTest
LifeTest Chevrolet
Commonwealth Milan
This week
(True Reach): 259,136

Last week: 7
 
8
NEW
Dynamo v. Coulthard
Dynamo v. Coulthard Mercedes-Benz
Weapon7
This week
(True Reach): 250,688

Last week: NEW
 
9
-4%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 239,438

Last week: 8
 
10
-22%
Strong
Strong Chevrolet
Commonwealth
This week
(True Reach): 237,626

Last week: 5
 
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