The new entries in this week's round-up of the top 10 auto viral videos, compiled by Visible Measures, feature cars racing around tracks with some notable quirks. Acura's new campaign for its NSX Prototype opens with a quote from writer Arthur Young: "The purpose creates the machine." In the spot, the NSX is doing laps in inclement weather. Undeterred by rain, the driver starts drifting in the puddles. The spot enters our list at No. 2 with 617,271 views. Also new this week is "Dynamo v. Coulthard," where English magician Dynamo takes blindfolded Formula One legend David Coulthard on a spin in a Mercedes-Benz SL63 through lanes bordered with flames. The spot is ranked eighth with 250,688 views. Falken Tire's "RJ Anderson XP1k" is ranked fourth with 522,344 views, and Mini's "Not Normal 2013" is fifth with 355,024 views.
Tata Nano Rediffusion-Y&R This week (True Reach): 1,679,636 Last week: 1
Acura NA This week (True Reach): 617,271 Last week: NEW
Honda Wieden + Kennedy London This week (True Reach): 604,232 Last week: 2
RJ Anderson XP1k
Falken Tire NA This week (True Reach): 522,344 Last week: NEW
NOT NORMAL 2013
MINI Butler, Shine, Stern & Partners This week (True Reach): 335,024 Last week: NEW
Digital Croquis Art
Kia PostVisual This week (True Reach): 279,872 Last week: 3
Chevrolet Commonwealth Milan This week (True Reach): 259,136 Last week: 7
Dynamo v. Coulthard
Mercedes-Benz Weapon7 This week (True Reach): 250,688 Last week: NEW
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 239,438 Last week: 8
Chevrolet Commonwealth This week (True Reach): 237,626 Last week: 5
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.