AN Traction Viral Videos
Visible Measures
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The Tata Nano borders on psychedelic with its new "Celebrate Awesomeness" campaign, where actors change gender, burst into colorful balls, and disappear with a snap of the fingers -- all choreographed around Nanos in eye-popping colors.
The spot, created by Rediffusio-Y&R, has an infectious pseudo-Bollywood electronic beat composed by musician Dhruv Ghanekar. "Celebrate Awesomeness" enters our list at No. 1 with 691,911 views.
Also new this week is Ford's "Fiesta Movement 2013" ranked sixth by Visible Measures with 281,147 views, and Chevrolet's "LifeTest" ranked seventh with 255,687 views.

Top 10 Viral Videos of the Week
1
NEW
Celebrate Awesomeness
Celebrate Awesomeness Tata Nano
Rediffusion-Y&R
This week
(True Reach): 691,911

Last week: NEW
 
2
36%
Hands
Hands Honda
Wieden + Kennedy London
This week
(True Reach): 567,479

Last week: 1
 
3
29%
Digital Croquis Art
Digital Croquis Art Kia
PostVisual
This week
(True Reach): 524,679

Last week: 2
 
4
41%
The CLA Project
The CLA Project Mercedes-Benz
NA
This week
(True Reach): 326,131

Last week: 6
 
5
1%
Strong
Strong Chevrolet
Commonwealth
This week
(True Reach): 305,220

Last week: 4
 
6
NEW
Fiesta Movement 2013
Fiesta Movement 2013 Ford
NA
This week
(True Reach): 281,147

Last week: NEW
 
7
NEW
LifeTest
LifeTest Chevrolet
Commonwealth Milan
This week
(True Reach): 255,187

Last week: NEW
 
8
10%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 249,640

Last week: 7
 
9
-17%
Get Happy
Get Happy Volkswagen
Deutsch Los Angeles
This week
(True Reach): 220,884

Last week: 5
 
10
-45%
Think Blue
Think Blue Volkswagen
adam&eveDDB London
This week
(True Reach): 172,803

Last week: 3
 
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