AN Traction Viral Videos
Visible Measures
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Hyundai wants to help you fight the zombie apocalypse, or at least build the right vehicle for it.
The automaker's new campaign from Innocean, "Walking Dead Chop Shop," is co-sponsorship with the hit AMC series and graphic novel title that invites fans to design their own "zombie survival machine" online. The campaign -- the only new entrant in this week's top 10 viral auto brand videos line-up -- asks fans what their weapon-of-choice would be, which leaves one wondering how a "double cannon with a chain attached" or "grenade launcher" would get past NHTSA.

"Weapon of Choice" enters our list at No. 9, with 164,419 views.

Also new this week is part 1 of Mercedes-Benz's "The CLA Project" campaign, which is the introduction of a four-part series that came out this past April. Part 3 of this campaign was released last week and can be found here. The video is shot by New York filmmaker Casey Neistat, who with his brother were showcased in HBO's "The Neistat Brothers" and who got Nike Fuelband to sponsor a worldwide trip for him for a commercial. "The CLA Project" ranked sixth by Visible Measures with 230,789 views.

Top 10 Viral Videos of the Week
1
-1%
Hands
Hands Honda
Wieden + Kennedy London
This week
(True Reach): 418,648

Last week: 2
 
2
14%
Digital Croquis Art
Digital Croquis Art Kia
PostVisual
This week
(True Reach): 406,588

Last week: 3
 
3
20%
Think Blue
Think Blue Volkswagen
adam&eveDDB
This week
(True Reach): 316,051

Last week: 5
 
4
-85%
Strong
Strong Chevrolet
Commonwealth
This week
(True Reach): 302,919

Last week: 1
 
5
1%
Get Happy
Get Happy Volkswagen
Deutsch Los Angeles
This week
(True Reach): 265,271

Last week: 6
 
6
NEW
The CLA Project
The CLA Project Mercedes-Benz
NA
This week
(True Reach): 230,789

Last week: NEW
 
7
-15%
Desire
Desire Jaguar
The Brooklyn Brothers; Spark44
This week
(True Reach): 227,781

Last week: 4
 
8
29%
Road Trip
Road Trip Mitsubishi
180 Los Angeles
This week
(True Reach): 184,276

Last week: 9
 
9
NEW
Walking Dead Chop Shop
Walking Dead Chop Shop Hyundai
Innocean
This week
(True Reach): 164,419

Last week: NEW
 
10
-32%
Va Va Voom
Va Va Voom Renault
NA
This week
(True Reach): 143,104

Last week: 7
 
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