Mitsubishi's new "Road Trip" campaign delivers just what the title promises: A series of exotic landscapes featuring the 2014 Mitsubishi Outlander. The spot, created by 180LA, seamlessly flips through the picture-perfect postcard moments of the journey -- from city, to desert, to winter wonderland -- free of the bathroom breaks and children's car sickness that characterize a classic American road trip. The tag, "Find your own lane," follows a run-down of the Outlander's tangible benefits. "Road Trip" enters our list of top 10 viral auto brand videos at No. 5, with 149,573 views. Also new this week is Nissan's "Innovation for Doers. Innovation For All." campaign, ranked ninth by Visible Measures with 91,565 views.
Honda Wieden + Kennedy London This week (True Reach): 1,449,385 Last week: 1
Digital Croquis Art
Kia PostVisual This week (True Reach): 388,278 Last week: 7
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 248,015 Last week: 4
Volkswagen Deutsch Los Angeles This week (True Reach): 247,465 Last week: 5
Mitsubishi 180LA This week (True Reach): 149,573 Last week: NEW
Peugeot NA This week (True Reach): 115,030 Last week: 2
The Mazda Way
Mazda Garage Team Mazda This week (True Reach): 100,870 Last week: 6
Volkswagen adam&eveDDB This week (True Reach): 94,821 Last week: 8
Innovation for Doers. Innovation for All.
Nissan TBWA\Chiat\Day Los Angeles This week (True Reach): 91,565 Last week: NEW
Leave The World Behind
Volvo Forsman & Bodenfors This week (True Reach): 84,357 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
UPDATED: 7/16/2013 12:37 am EST - Nissan video added