Mitsubishi's new "Road Trip" campaign delivers just what the title promises: A series of exotic landscapes featuring the 2014 Mitsubishi Outlander.
The spot, created by 180LA, seamlessly flips through the picture-perfect postcard moments of the journey -- from city, to desert, to winter wonderland -- free of the bathroom breaks and children's car sickness that characterize a classic American road trip.
The tag, "Find your own lane," follows a run-down of the Outlander's tangible benefits. "Road Trip" enters our list of top 10 viral auto brand videos at No. 5, with 149,573 views.
Also new this week is Nissan's "Innovation for Doers. Innovation For All." campaign, ranked ninth by Visible Measures with 91,565 views.
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