AN Traction Viral Videos
Visible Measures
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Mitsubishi's new "Road Trip" campaign delivers just what the title promises: A series of exotic landscapes featuring the 2014 Mitsubishi Outlander.

The spot, created by 180LA, seamlessly flips through the picture-perfect postcard moments of the journey -- from city, to desert, to winter wonderland -- free of the bathroom breaks and children's car sickness that characterize a classic American road trip.

The tag, "Find your own lane," follows a run-down of the Outlander's tangible benefits. "Road Trip" enters our list of top 10 viral auto brand videos at No. 5, with 149,573 views.

Also new this week is Nissan's "Innovation for Doers. Innovation For All." campaign, ranked ninth by Visible Measures with 91,565 views.

Top 10 Viral Videos of the Week
1
-44%
Hands
Hands Honda
Wieden + Kennedy London
This week
(True Reach): 1,449,385

Last week: 1
 
2
171%
Digital Croquis Art
Digital Croquis Art Kia
PostVisual
This week
(True Reach): 388,278

Last week: 7
 
3
-9%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 248,015

Last week: 4
 
4
3%
Get Happy
Get Happy Volkswagen
Deutsch Los Angeles
This week
(True Reach): 247,465

Last week: 5
 
5
NEW
Road Trip
Road Trip Mitsubishi
180LA
This week
(True Reach): 149,573

Last week: NEW
 
6
-93%
Pikes Peak
Pikes Peak Peugeot
NA
This week
(True Reach): 115,030

Last week: 2
 
7
-48%
The Mazda Way
The Mazda Way Mazda
Garage Team Mazda
This week
(True Reach): 100,870

Last week: 6
 
8
-30%
Think Blue
Think Blue Volkswagen
adam&eveDDB
This week
(True Reach): 94,821

Last week: 8
 
9
NEW
Innovation for Doers. Innovation for All.
Innovation for Doers. Innovation for All. Nissan
TBWA\Chiat\Day Los Angeles
This week
(True Reach): 91,565

Last week: NEW
 
10
Returnee
Leave The World Behind
Leave The World Behind Volvo
Forsman & Bodenfors
This week
(True Reach): 84,357

Last week: Returnee
 
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