Honda's "Hands" campaign is a celebration of curiosity and inventiveness, with a tip of the hat to the company's engineering feats over the decades. The spot, created by Wieden + Kennedy London, is a single shot of a pair of hands that are continuously fiddling about with an object as it transforms into different tiny Honda products -- from leaf-blowers to cars to a jet. A visit to Honda's UK Web site, found here, takes a more immersive look at Honda product design by including engineers' notes from the various models featured in the ad. "Hands" enters our list of top 10 viral auto brand videos at No. 1, with 2,576,553 views. Also new this week is Renault's "New Technology, New Era" campaign, ranked third by Visible Measures with 381,805 views. Volkswagen's "Think Blue" ranked eighth with 135,710 views, and Scion's introduction to its Scion 10 series landed in the 10th spot with 93,653 views.
Honda Wieden + Kennedy London This week (True Reach): 2,576,553 Last week: NEW
Peugeot NA This week (True Reach): 1,574,188 Last week: 6
New Technology, New Era
Renault NA This week (True Reach): 381,805 Last week: NEW
Jaguar The Brooklyn Brothers, Spark44 This week (True Reach): 273,373 Last week: 3
Volkswagen Deutsch Los Angeles This week (True Reach): 240,442 Last week: 5
The Mazda Way
Mazda Garage Team Mazda This week (True Reach): 194,185 Last week: 10
Digital Croquis Art
Kia PostVisual This week (True Reach): 143,294 Last week: Returnee
Volkswagen adam&eveDDB This week (True Reach): 135,710 Last week: NEW
The Ultimate City Car
Smart BBDO Germany This week (True Reach): 123,425 Last week: 4
Meet the Scion 10 Series
Scion ATTIK San Francisco This week (True Reach): 93,653 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.