AN Traction Viral Videos
Visible Measures
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Honda's "Hands" campaign is a celebration of curiosity and inventiveness, with a tip of the hat to the company's engineering feats over the decades. The spot, created by Wieden + Kennedy London, is a single shot of a pair of hands that are continuously fiddling about with an object as it transforms into different tiny Honda products -- from leaf-blowers to cars to a jet. A visit to Honda's UK Web site, found here, takes a more immersive look at Honda product design by including engineers' notes from the various models featured in the ad. "Hands" enters our list of top 10 viral auto brand videos at No. 1, with 2,576,553 views.

Also new this week is Renault's "New Technology, New Era" campaign, ranked third by Visible Measures with 381,805 views. Volkswagen's "Think Blue" ranked eighth with 135,710 views, and Scion's introduction to its Scion 10 series landed in the 10th spot with 93,653 views.

Top 10 Viral Videos of the Week
1
NEW
Hands
Hands Honda
Wieden + Kennedy London
This week
(True Reach): 2,576,553

Last week: NEW
 
2
599%
Pikes Peak
Pikes Peak Peugeot
NA
This week
(True Reach): 1,574,188

Last week: 6
 
3
NEW
New Technology, New Era
New Technology, New Era Renault
NA
This week
(True Reach): 381,805

Last week: NEW
 
4
-20%
Desire
Desire Jaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 273,373

Last week: 3
 
5
-15%
Get Happy
Get Happy Volkswagen
Deutsch Los Angeles
This week
(True Reach): 240,442

Last week: 5
 
6
33%
The Mazda Way
The Mazda Way Mazda
Garage Team Mazda
This week
(True Reach): 194,185

Last week: 10
 
7
Returnee
Digital Croquis Art
Digital Croquis Art Kia
PostVisual
This week
(True Reach): 143,294

Last week: Returnee
 
8
NEW
Think Blue
Think Blue Volkswagen
adam&eveDDB
This week
(True Reach): 135,710

Last week: NEW
 
9
-58%
The Ultimate City Car
The Ultimate City Car Smart
BBDO Germany
This week
(True Reach): 123,425

Last week: 4
 
10
NEW
Meet the Scion 10 Series
Meet the Scion 10 Series Scion
ATTIK San Francisco
This week
(True Reach): 93,653

Last week: NEW
 
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