AN Traction Viral Videos
Visible Measures
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A newcomer with a Frisbee has broken into our list of leaders by showing off a few stunts in a roadster. Mazda's "Fun in the Sun" video enters the charts at No. 5, supporting the automaker's U.K. social media campaign. The video shows a Frisbee pros pulling off stunts in an MX-5.
Jaguar's "Desire" campaign, meanwhile, remains a top draw, aided by a music video by Lana Del Rey. It tallied 325,707 views last week. It's been at or near the top of our weekly list since Visible Measures, the service that tracks video views, began tracking top viral auto brand videos for Automotive News on May 17.
Volkswagen's "Get Happy" campaign, which was a 2013 Super Bowl commercial, has remained a mainstay as well, raking in 280,975 views last week. Visible Measures last month listed "Get Happy" as the second highest-ranked video of the year, and it hasn't lost much steam since.

Top 10 Viral Videos of the Week
1
-28%
Desire
DesireJaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 325,707

Last week: 2
 
2
-3%
Get Happy
Get HappyVolkswagen
Deutsch Los Angeles
This week
(True Reach): 280,975

Last week: 7
 
3
-26%
The Challenge
The ChallengeAudi
PMK*BNC
This week
(True Reach): 252,560

Last week: 5
 
4
Returnee
Pikes Peak
Pikes PeakPeugeot
NA
This week
(True Reach): 224,581

Last week: Returnee
 
5
NEW
Fun in the Sun
Fun in the SunMazda
NA
This week
(True Reach): 184,041

Last week: NEW
 
6
-71%
The Mazda Way
The Mazda WayMazda
Garage Team Mazda
This week
(True Reach): 171,902

Last week: 1
 
7
-4%
Tetris
TetrisChevrolet
NA
This week
(True Reach): 157,573

Last week: 10
 
8
-50%
Hotbots
HotbotsKia
David&Goliath
This week
(True Reach): 146,189

Last week: 6
 
9
Returnee
Leave The World Behind
Leave The World BehindVolvo
Forsman & Bodenfors
This week
(True Reach): 110,990

Last week: Returnee
 
10
Returnee
Digital Croquis Art
Digital Croquis ArtKia
NA
This week
(True Reach): 82,851

Last week: Retunee
 
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