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Originally Published: June 24, 2013 12:01 AM
Modified: July 01, 2013 4:05 PM
DIANA T. KURYLKO

BMW 4 series coupe sets benchmark for segment price

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BMW's 4 series: Priced $3,000 above rivals.
 
Diana T. Kurylko covers various U.S. import brands for Automotive News.

When BMW decided to rethink and reposition the venerable 3 series coupe, it set several ambitious goals: Rename it the 4 series, style it and equip it with an even more sporty and premium feel than the 3-series sedan, and charge more for it. We now know how much of a price premium the new 4 series will command.

When it goes on sale in late summer, BMW's 4 series, the renamed and redesigned successor to the 3-series coupe, will have a base price of $41,425, with shipping -- nearly $3,000 more than two key competitors.

The rear-wheel-drive 428i will be equipped with a twin-turbo 2.0-liter four-cylinder. The 435i, with a base price of $46,925, including shipping, will have a twin-turbo 3.0-liter inline six-cylinder. Both engines will be teamed with an eight-speed automatic or a six-speed manual. All-wheel drive is optional.

The 2013 Mercedes-Benz C250 starts at $38,705, and the 2014 Cadillac CTS coupe starts at $38,905. The prices include shipping. The current entry-level BMW 328i coupe starts at $39,625. The 4 series is 2 inches longer than the outgoing 3-series coupe at 110.6 inches and is 1.7 inches wider at 72 inches. It is also about an inch lower, giving it a sportier appearance.

A convertible version of the 4 series convertible will debut next year.

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