AN Traction Viral Videos
Visible Measures
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Four new videos joined our top 10 list of most viral auto brand videos this week, including a spooky ride in a Hyundai, the New Wave stylings of a new dad in a Fiat and Chevy's Tetris win. But a double-fake test drive in a Toyota took top honors.
Toyota hired an actress to pretend to be interested in a RAV-4 test drive, only to have her be duped by a fake test driver, who promptly drove into and through a construction site. The spot, "And Everything Is Possible," produced by the agency Happiness, generated 363,567 views as tallied by Visible Measures and came in third on our top 10 list.
Coming in fourth was another newcomer, "It Will Cast a Spell on You," created by Innocean Worldwide and pitching the Hyundai i20. It collected 348,186 views.
The Human League-like crooning of a new dad in Krow Communications' "Fatherhood" came in ninth with 180,396 views. It was followed by Chevrolet's "Tetris" spot, touting the cargo space of the Traverse, which generated 164,134 views.

Top 10 Viral Videos of the Week
1
165%
The Mazda Way
The Mazda WayMazda
Garage Team Mazda
This week
(True Reach): 587,352

Last week: 6
 
2
-10%
Desire
DesireJaguar
The Brooklyn Brothers, Spark44
This week
(True Reach): 451,784

Last week: 2
 
3
NEW
And Everything is Possible
And Everything is PossibleToyota
Happiness
This week
(True Reach): 363,567

Last week: NEW
 
4
NEW
It Will Cast a Spell on You
It Will Cast a Spell on YouHyundai
Innocean Worldwide
This week
(True Reach): 348,186

Last week: NEW
 
5
241%
The Challenge
The ChallengeAudi
PMK*BNC
This week
(True Reach): 339,669

Last week: 10
 
6
-1%
Hotbots
HotbotsKia
David&Goliath
This week
(True Reach): 293,315

Last week: 4
 
7
-1%
Get Happy
Get HappyVolkswagen
Deutsch Los Angeles
This week
(True Reach): 288,435

Last week: 5
 
8
-56%
The World's Fastest
The World's FastestMazda
NA
This week
(True Reach): 189,142

Last week: 3
 
9
NEW
Fatherhood
FatherhoodFiat
Krow Communications
This week
(True Reach): 180,396

Last week: NEW
 
10
NEW
Tetris
TetrisChevrolet
NA
This week
(True Reach): 164,134

Last week: NEW
 
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