Dealer O.C. Welch's big-truck turnaround

June 17, 2013 - 12:01 am ET
After Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. It was a wise bet for this lifelong Ford guy, whose 80-hour workweeks allow him to reveal plenty of trademark traits. Among them, keeping an office on the sales floor, personally selling hundreds of vehicles a year, crusading for America and, lately, stamping out crime.

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