AN Traction Viral Videos
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Mazda reached back to the 1960s, specifically to 1968 Olympic gold medalist Dick Fosbury -- the man credited with launching the now-popular back-first high jump technique known as the Fosbury Flop -- to pitch its new Mazda6. The message? Approaching things differently can change everything.
It was effective enough to generate 237,763 views last week, making Mazda's "The Mazda Way" video the highest-ranked new entrant on our weekly list of the top 10 viral auto brand videos.
Still, at five, Mazda trailed four campaigns that have been on the list a while, including two 2013 Super Bowl commercials -- Volkswagen's "Get Happy" and Kia's "Hotbots." Jaguar's "Desire" campaign, put together by agencies The Brooklyn Brothers and Spark44, kept its hold on the top spot.
Other new entrants this week include Peugeot and Red Bull promoting rally champion Sebastien Loeb putting his Peugeot 208 T16 Pikes Peak through its paces, Aston Martin showing off its V12 Vantage S and Renault displaying its Megane R.S. Red Bull Racing RB8 Limited Edition.

Top 10 Viral Videos of the Week
1
0%
Desire
DesireJaguar
The Brooklyn Brothers / Spark44
This week
(True Reach): 468,566

Last week: 1
 
2
-13%
Leave The World Behind
Leave The World BehindVolvo
Forsman & Bodenfors
This week
(True Reach): 310,693

Last week: 2
 
3
-8%
Get Happy
Get HappyVolkswagen
Deutsch Los Angeles
This week
(True Reach): 291,463

Last week: 4
 
4
-23%
Hotbots
HotbotsKia
David&Goliath
This week
(True Reach): 244,978

Last week: 5
 
5
NEW
The Mazda Way
The Mazda WayMazda
Garage Team Mazda
This week
(True Reach): 237,763

Last week: NEW
 
6
NEW
Pikes Peak
Pikes PeakPeugeot
NA
This week
(True Reach): 236,501

Last week: NEW
 
7
-42%
Roam Free
Roam FreeLand Rover
Y&R New York
This week
(True Reach): 187,059

Last week: 3
 
8
5%
Digital Croquis Art
Digital Croquis ArtKia
NA
This week
(True Reach): 177,451

Last week: 10
 
9
NEW
Discover V12 Vantage S
Discover V12 Vantage SAston Martin
NA
This week
(True Reach): 140,699

Last week: NEW
 
10
NEW
Red Bull Racing RB8 Limited Edition
Red Bull Racing RB8 Limited EditionRenault
NA
This week
(True Reach): 134,800

Last week: NEW
 
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