Mazda reached back to the 1960s, specifically to 1968 Olympic gold medalist Dick Fosbury -- the man credited with launching the now-popular back-first high jump technique known as the Fosbury Flop -- to pitch its new Mazda6. The message? Approaching things differently can change everything.
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It was effective enough to generate 237,763 views last week, making Mazda's "The Mazda Way" video the highest-ranked new entrant on our weekly list of the top 10 viral auto brand videos.
Still, at five, Mazda trailed four campaigns that have been on the list a while, including two 2013 Super Bowl commercials -- Volkswagen's "Get Happy" and Kia's "Hotbots." Jaguar's "Desire" campaign, put together by agencies The Brooklyn Brothers and Spark44, kept its hold on the top spot.
Other new entrants this week include Peugeot and Red Bull promoting rally champion Sebastien Loeb putting his Peugeot 208 T16 Pikes Peak through its paces, Aston Martin showing off its V12 Vantage S and Renault displaying its Megane R.S. Red Bull Racing RB8 Limited Edition.