Jaguar's tie-up with singer Lana Del Rey is paying dividends. The automaker's "Desire" video, which features Del Rey, tops our list of top viral videos this week. The Jaguar video follows her music video -- produced by Spark44 and shown here -- for the song "Burning Desire," which features a Jaguar F-Type.
Contact Automotive News
"Desire" made its debut last week in 4th place and has generated about 500 more views this week than last week.
Debuting on this week's list: Volvo's 4-minute "Leave the World Behind" video, supporting the XC60 crossover; a "Star Trek Into Darkness" tie-up with Mazda to promote the Mazda6; and rally driver Guerlain Chicherit's backflip in a Mini Cooper.