AN Traction Viral Videos
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Jaguar's tie-up with singer Lana Del Rey is paying dividends. The automaker's "Desire" video, which features Del Rey, tops our list of top viral videos this week. The Jaguar video follows her music video -- produced by Spark44 and shown here -- for the song "Burning Desire," which features a Jaguar F-Type.
"Desire" made its debut last week in 4th place and has generated about 500 more views this week than last week.
Debuting on this week's list: Volvo's 4-minute "Leave the World Behind" video, supporting the XC60 crossover; a "Star Trek Into Darkness" tie-up with Mazda to promote the Mazda6; and rally driver Guerlain Chicherit's backflip in a Mini Cooper.

Top 10 Viral Videos of the Week
1
0%
Desire
DesireJaguar
The Brooklyn Brothers
This week
(True Reach): 469,933

Last week: 4
 
2
NEW
Leave The World Behind
Leave The World BehindVolvo
Forsman & Bodenfors
This week
(True Reach): 357,897

Last week: NEW
 
3
40%
Roam Free
Roam FreeLand Rover
Y&R New York
This week
(True Reach): 323,799

Last week: 10
 
4
8%
Get Happy
Get HappyVolkswagen
Deutsch Los Angeles
This week
(True Reach): 317,569

Last week: 8
 
5
34%
Hotbots
HotbotsKia
David&Goliath
This week
(True Reach): 316,420

Last week: 9
 
6
NEW
Star Trek Into Darkness
Star Trek Into DarknessMazda
N/A
This week
(True Reach): 256,609

Last week: NEW
 
7
-54%
The Challenge
The ChallengeAudi
PMK*BNC
This week
(True Reach): 214,550

Last week: 3
 
8
NEW
Full Backflip
Full BackflipMINI,GoPro
Gravi-T
This week
(True Reach): 208,033

Last week: NEW
 
9
NEW
The New 2013 S-Class
The New 2013 S-ClassMercedes
N/A
This week
(True Reach): 170,061

Last week: NEW
 
10
Returnee
Digital Croquis Art
Digital Croquis ArtKia
N/A
This week
(True Reach): 168,344

Last week: NA
 
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