iTapMenu Launches F&I Product Rating with Provider Exchange Network

Southfield, Mich., May 20, 2013 -- Provider Exchange Network (PEN), a division of Open Dealer Exchange, LLC, is pleased to announce integration with the F&I mobile menu, iTapMenu. The iTapMenu will now feature electronic rating via PEN.

“We couldn’t be more excited about the partnership with Provider Exchange Network,” said Ozan Selcuk, Vice President of iTap Menu. “Easy and accurate product rating is essential to our customer interactive solution for our auto dealers. PEN’s network of F&I Product Providers helps iTap focus on our (r)evolutionary solution, eliminating errors and enhancing the F&I experience for everyone involved.”

Dealers using iTapMenu will now be able to rate F&I products instantly and push them directly into the menu. The F&I Manager will be able to select any available rate for the product with real-time changes to the different re-payment options.

“iTapMenu is a great organization with a fast-growing dealer base,” said Ron Greer, Vice President of PEN. “Innovations using mobile technology is another great example of the ever-changing experience of F&I at auto dealers, and further demonstration of the flexible and open network of Open Dealer Exchange.”

PEN is an electronic data exchange that streamlines the sales process by integrating the F&I product provider with the dealer’s point-of-sale system, whether through a menu or directly with the dealership management system (DMS) desking software. This unique integration approach eliminates the need for separate applications to enable eContracting for aftermarket products. Functions include electronic ratings, forms preparation and contract origination.

To learn more about PEN, visit the website at


About Open Dealer Exchange, LLC

Open Dealer Exchange enables providers and finance sources to embed their offerings into point-of-sale (POS) systems used by automotive dealers to conduct business both in the showroom and the business office. A joint venture between Automatic Data Processing, Inc. (ADP) and The Reynolds and Reynolds Company, Open Dealer Exchange exists to improve the overall F&I process within automotive retailers throughout the United States and Canada. For more information on Open Dealer Exchange, please visit

About iTapMenu, LLC

For more information, please visit

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