Chevrolet entered this week in a big way with the introduction of "The Classic Is Back," a nostalgia-infused look at the redesigned 2014 Impala. At nearly 800,000 page views as of Monday, it generated more than 300,000 more views than the next most-popular new entry this week, Mercedes-Benz's S-class teaser.
The Classic is Back
Chevrolet Commonwealth This week (True Reach): 799,378 Last week: NEW
The New 2013 S-Class
Mercedes NA This week (True Reach): 475,398 Last week: NEW
Audi PMK*BNC This week (True Reach): 469,396 Last week: 1
Jaguar The Brooklyn Brothers This week (True Reach): 469,293 Last week: 2
Never an Uncomfortable Moment
Kia Innocean Worldwide Australia This week (True Reach): 365,080 Last week: NEW
Lamborghini NA This week (True Reach): 364,422 Last week: NEW
World's Longest Drift
BMW NA This week (True Reach): 342,368 Last week: NEW
Volkswagen Deutsch Los Angeles This week (True Reach): 295,076 Last week: 3
Kia David&Goliath This week (True Reach): 236,238 Last week: 4
Land Rover Y&R New York This week (True Reach): 231,711 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.