It's the inaugural week for our look at auto brand videos and their viral reach, and Audi made a bold -- and top-ranked -- campaign entrance piggybacking on the opening of a Hollywood blockbuster. Audi's video starring the old Spock (Leonard Nimoy) and the new Spock (Zachary Quinto) launched ahead of the opening this week of "Star Trek: Into Darkness" -- even though the movie officially has a tie-in with Mazda. The video came in at No. 1 with more than 5 million views this week. Other videos that made the list have been around for a while, but of special note is Volkswagen's commercial, "The Force," which came in at No. 8 with more than 90,000 views this week, two years and three months after its debut during the 2011 Super Bowl.
Audi PMK*BNC This week (True Reach): 5,032,042 Last week: NA
Jaguar Brooklyn Brothers This week (True Reach): 424,940 Last week: NA
Volkswagen Deutsch Los Angeles This week (True Reach): 301,640 Last week: NA
Kia David&Goliath This week (True Reach): 191,459 Last week: NA
Renault Publicis Brussels This week (True Reach): 142,187 Last week: NA
Digital Croquis Art
Kia NA This week (True Reach): 127,977 Last week: NA
Malibu State of Mind
Chevrolet Commonwealth This week (True Reach): 96,233 Last week: NA
Volkswagen Deutsch Los Angeles This week (True Reach): 93,272 Last week: NA
Find New Roads Anthem
Chevrolet Commonwealth This week (True Reach): 72,998 Last week: NA
Mercedes Merkley + Partners This week (True Reach): 62,468 Last week: NA
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.