AN Traction Viral Videos
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It's the inaugural week for our look at auto brand videos and their viral reach, and Audi made a bold -- and top-ranked -- campaign entrance piggybacking on the opening of a Hollywood blockbuster.

Audi's video starring the old Spock (Leonard Nimoy) and the new Spock (Zachary Quinto) launched ahead of the opening this week of "Star Trek: Into Darkness" -- even though the movie officially has a tie-in with Mazda. The video came in at No. 1 with more than 5 million views this week.

Other videos that made the list have been around for a while, but of special note is Volkswagen's commercial, "The Force," which came in at No. 8 with more than 90,000 views this week, two years and three months after its debut during the 2011 Super Bowl.

Top 10 Viral Videos of the Week
1
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The Challenge
The ChallengeAudi
PMK*BNC
This week
(True Reach): 5,032,042

Last week: NA
 
2
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Desire
DesireJaguar
Brooklyn Brothers
This week
(True Reach): 424,940

Last week: NA
 
3
NA
Get Happy
Get HappyVolkswagen
Deutsch Los Angeles
This week
(True Reach): 301,640

Last week: NA
 
4
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Hotbots
HotbotsKia
David&Goliath
This week
(True Reach): 191,459

Last week: NA
 
5
NA
Speed Dating
Speed DatingRenault
Publicis Brussels
This week
(True Reach): 142,187

Last week: NA
 
6
NA
Digital Croquis Art
Digital Croquis ArtKia
NA
This week
(True Reach): 127,977

Last week: NA
 
7
NA
Malibu State of Mind
Malibu State of MindChevrolet
Commonwealth
This week
(True Reach): 96,233

Last week: NA
 
8
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The Force
The ForceVolkswagen
Deutsch Los Angeles
This week
(True Reach): 93,272

Last week: NA
 
9
NA
Find New Roads Anthem
Find New Roads AnthemChevrolet
Commonwealth
This week
(True Reach): 72,998

Last week: NA
 
10
NA
Soul
SoulMercedes
Merkley + Partners
This week
(True Reach): 62,468

Last week: NA
 
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