The three S's of the year in viral videos: Safety, soccer, and the Super Bowl.
Within one month of being released, Volkswagen's "Eyes on the Road" public service announcement dominated our 2014 list by wide margins.
The spot, by Ogilvy Beijing, shows an interesting use of technology to send a warning on texting and driving. In it, a real-life audience files into a movie theater. During the previews, a video starts of car driving from the driver's point-of-view. In the middle of the preview, a proximity-based device is used to send a text to audience members phones. When people pull out their phones, the car on the screen swerves off the road.
Running on the tail of Volkswagen's safety spot are various Super Bowl ads, two videos from Hyundai Motor Group for the 2014 World Cup, and Kia's hamsters.
Contact Automotive News