So far, 2015 in viral videos has been dominated by space and sporting events.
Coming in at No. 1 is Hyundai’s galactic expression of love.
In “A Message to Space,” we meet Stephanie, a Texan whose father spends long periods orbiting the Earth conducting experiments. Hyundai enlisted a fleet of cars using navigation systems to write a message in the desert that could be seen from space.
What can advertisers learn from Hyundai’s experience? Space sells. The spot garnered an eye-popping 55,258,972 views.
Click here to read our Q&A with the Hyundai executive who orchestrated the spot.
Many of the players remain the same from earlier this year, including several automaker Super Bowl commercials with Toyota’s dad-centric “Super Bowl 2015,” and BMW’s tongue-in-cheek “Newfangled Idea.” Notably, Lexus' "The Lexus Hoverboard," rocketed into second place with 37,770,784 views.
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