AN Traction Viral Videos
Visible Measures
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So far, 2015 in viral videos has been dominated by space and sporting events.

Coming in at No. 1 is Hyundai’s galactic expression of love.

In “A Message to Space,” we meet Stephanie, a Texan whose father spends long periods orbiting the Earth conducting experiments. Hyundai enlisted a fleet of cars using navigation systems to write a message in the desert that could be seen from space.

What can advertisers learn from Hyundai’s experience? Space sells. The spot garnered an eye-popping 55,258,972 views.

Click here to read our Q&A with the Hyundai executive who orchestrated the spot.

Our runner-up is the Nissan-sponsored “#withdad” spot by Christian viral bro sensations Dude Perfect. The “Dad Edition” for the YouTube channel was a precursor to Nissan’s 2015 Super Bowl spot and involved the Dude Perfect team performing trick stunts, such as behind-the-back basketball 3-pointers, with their fathers. It ranks second by Visible Measures with 29,894,940 views this year.

Kia follows Nissan’s spot with its promotion for the Australian Open.

Many of the players remain the same from earlier this year, including several automaker Super Bowl commercials, including Toyota’s dad-centric “Super Bowl 2015,” BMW’s tongue-in-cheek “Newfangled Idea” and Mercedes’ “The Big Race,” a twist on a classic fable. The newest entry is Toyota's "Feeling the Street," with 15,204,444 views.

Top 10 Viral Videos of the Year
A Message to Space
A Message to Space Hyundai
Innocean Worldwide Seoul
This week
(True Reach): 70,613,254
#withdad Nissan
TBWA/Chiat/Day Los Angeles
True Reach: 34,535,833
Save the Australian Open
Save the Australian Open Kia
True Reach: 24,511,834
Penn & Teller
Penn & Teller Mazda
Berlin Cameron United
True Reach: 21,211,166
Newfangled Idea
Newfangled Idea BMW
True Reach: 20,675,552
Super Bowl 2015
Super Bowl 2015 Toyota
Saatchi & Saatchi Los Angeles
True Reach: 18,883,065
TDI Golden Sisters
TDI Golden Sisters Volkswagen
Deutsch Los Angeles
This week
(True Reach): 16,938,795
100 Years
100 Years Dodge
TWBA Toronto
True Reach: 16,295,180
The Big Race
The Big Race Mercedes-Benz
Merkley & Partners
True Reach: 15,650,113
Feeling the Street
Feeling the Street Toyota
Media Blanco
This week
(True Reach): 15,204,444
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