So far, 2015 in viral videos has been dominated by space and sporting events.
Coming in at No. 1 is Hyundai’s galactic expression of love.
In “A Message to Space,” we meet Stephanie, a Texan whose father spends long periods orbiting the Earth conducting experiments. Hyundai enlisted a fleet of cars using navigation systems to write a message in the desert that could be seen from space.
What can advertisers learn from Hyundai’s experience? Space sells. The spot garnered an eye-popping 55,258,972 views.
Click here to read our Q&A with the Hyundai executive who orchestrated the spot.
Our runner-up is the Nissan-sponsored “#withdad” spot by Christian viral bro sensations Dude Perfect. The “Dad Edition” for the YouTube channel was a precursor to Nissan’s 2015 Super Bowl spot and involved the Dude Perfect team performing trick stunts, such as behind-the-back basketball 3-pointers, with their fathers. It ranks second by Visible Measures with 29,894,940 views this year.
Kia follows Nissan’s spot with its promotion for the Australian Open.
Many of the players remain the same from earlier this year, including several automaker Super Bowl commercials, including Toyota’s dad-centric “Super Bowl 2015,” BMW’s tongue-in-cheek “Newfangled Idea” and Mercedes’ “The Big Race,” a twist on a classic fable. The newest entry is Toyota's "Feeling the Street," with 15,204,444 views.
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