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Hyundai pulls ahead in 2016

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A new year and a new set of Super Bowl ads to dominate our viral video rankings.

In 2016 thus far, Hyundai is dominating the competition with “The Chase.”

The spot features talking bears and talk-start, a new feature on the 2017 Elantra that enables drivers to start their car remotely with voice activation. Despite the gee-wow aspect of the feature, we’re guessing it’s the humorous bears that boosted this spot to the top.

It comes in at No. 1 with 44,404,545 views.

Watch them all below.

1
 
The Chase
The Chase Hyundai
INNOCEAN Worldwide
This week
True Reach: 44,404,545
 
2
 
Celebrating Performance
Celebrating Performance Acura

This week
True Reach: 27,156,386
 
3
 
#DefyLabels
#DefyLabels MINI
Butler, Shine, Stern & Partners
This week
True Reach: 25,663,395
 
4
 
Dog Tested
Dog Tested Subaru
Carmichael Lynch
This week
True Reach: 24,337,956
 
5
 
Driving Matters®
Driving Matters® Mazda

This week
True Reach: 23,565,582
 
6
 
Commander
Commander Audi

This week
True Reach: Venables Bell & Partners
 
7
 
Extreme Boldness
Extreme Boldness Hyundai
Innocean Worldwide (Seoul)
This week
True Reach: 21,344,263
 
8
 
Shoulders of Giants
Shoulders of Giants Nissan
TBWA\Chiat\Day
This week
True Reach: 19,366,130
 
9
 
What He Said
What He Said Acura
Mullen Lowe
This week
True Reach: 18,298,035
 
10
 
A New Truck to Love
A New Truck to Love Honda

This week
True Reach: 18,160,738
 
UPDATED: 4/4/2016 3:40 pm US ET - updates 2016 list
You can reach at autonews@crain.com. -- Follow on Twitter
Tags: Viral Video

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