AN Traction Viral Videos
Visible Measures
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So far, 2015 in viral videos has been dominated by space and sporting events.

Coming in at No. 1 is Hyundai’s galactic expression of love.

In “A Message to Space,” we meet Stephanie, a Texan whose father spends long periods orbiting the Earth conducting experiments. Hyundai enlisted a fleet of cars using navigation systems to write a message in the desert that could be seen from space.

What can advertisers learn from Hyundai’s experience? Space sells. The spot garnered an eye-popping 55,258,972 views.

Click here to read our Q&A with the Hyundai executive who orchestrated the spot.

Many of the players remain the same from earlier this year, including several automaker Super Bowl commercials with Toyota’s dad-centric “Super Bowl 2015,” and BMW’s tongue-in-cheek “Newfangled Idea.” Notably, Lexus' "The Lexus Hoverboard," rocketed into second place with 37,770,784 views.

Top 10 Viral Videos of the Year
A Message to Space
A Message to Space Hyundai
Innocean Worldwide Seoul
This week
(True Reach): 71,444,369
The Lexus Hoverboard
The Lexus Hoverboard Lexus
CHI & Partners
(True Reach): 41,547,102
#withdad Nissan
TBWA/Chiat/Day Los Angeles
True Reach: 38,386,612
A Driver's Life
A Driver's Life Mazda
The Garage/Team Mazda
True Reach: 26,006,772
Save the Australian Open
Save the Australian Open Kia
True Reach: 24,534,073
Penn & Teller
Penn & Teller Mazda
Berlin Cameron United
True Reach: 21,341,007
The all-new BMW 7 Series
The all-new BMW 7 SeriesBMW
(True Reach): 20,763,824
Newfangled Idea
Newfangled Idea BMW
True Reach: 20,746,912
Feeling the Street
Feeling the Street Toyota
Media Blanco
This week
(True Reach): 19,570,800
Super Bowl 2015
Super Bowl 2015 Toyota
Saatchi & Saatchi Los Angeles
True Reach: 18,982,620
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