How a pope inspired Zetsche to become a Mercedes man
|Douglas A. Bolduc is Managing Editor at Automotive News Europe.|
- Just how bad is that traffic jam ahead? New tech lets drivers see it
- Assembly redo: How Mercedes' Sprinter dodges chicken tax
- Honda opens Calif. garage to get Android rolling
- Great product isn't the only ingredient for making happy customers
- On the line, new F-150 is good for workers, not so ideal for haberdashers
A religious experience set Dieter Zetsche on his path to becoming CEO of Mercedes-Benz. During the launch of the new S class in Hamburg last night, Zetsche said what he remembers most from a pastoral visit that Pope Paul VI made to the area where he was living as a young man was the Mercedes that his holiness was being driven in.
Mercedes' top-of-the-line model wasn't known as the S class at that time, which didn't matter to Zetsche. He said he knew right then and there that he had to figure out a way to someday get behind the wheel of a car like that, "without having to become pope."
During his nearly 40 years with Mercedes parent Daimler, Zetsche said he has been around to see the automaker launch five of the S-class' six generations, including the newest model, which goes on sale in Europe in July and in September in the United States.
The CEO also revealed another fun fact about himself during the flagship sedan's debut: His absolute favorite part of the car is its smell.
Said Zetsche: "It's like coming home."
You can reach Douglas A. Bolduc at email@example.com.