Ford's Hinrichs: 'We've learned lessons'

May 13, 2013 - 12:01 am ET
Ford's new Americas boss Joe Hinrichs says the hobbled launch of the Lincoln MKZ has been his biggest challenge. To catch problems earlier, he has added quality review meetings and aided strained suppliers. Hinrichs admits the company is getting plenty of feedback from customers on the controversial MyFord Touch infotainment system, and plans to add more old-school knobs to future vehicles. And despite plants that are running full tilt, Hinrichs says Ford will have enough capacity to meet growing consumer demand.

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