Chrysler's Saad Chehab on marketing and minivans

April 2, 2013 - 12:01 am ET
Beirut native and Detroit-educated Saad Chehab joined Chrysler from Ford in 2009. He led the Chrysler brand to a 39% gain in U.S. sales last year. In this segment, Chehab addresses the brand's marketing strategy, the fate of the Town and Country minivan and the possibility of more nameplates. Chehab spoke at an Automotive Press Association event in March, where he announced that Chrysler will build a 2013 Chrysler 200 S Special Edition in a partnership with Carhartt Inc. of Detroit.


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