Buick's Tony DiSalle on 'attainable luxury'

March 15, 2013 - 12:01 am ET

Buick's U.S. sales are up 22 percent through February. The brand lost share last year, but has outperformed the industry over the past six months. In this segment, marketing chief Tony DiSalle addresses Buick's 'small' message, its partnership with the NCAA, and its ongoing aim to appeal to younger buyers.



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