Sports car story was short-sighted
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RSS FeedTo the Editor:
I just read Automotive News' March 4 assessment of the future of the sports car market ("Growlin' -- for now: Sports cars are hot today, but who'll buy them tomorrow?").
Deciding that sports cars may be a dying breed based on a few years of data seems rather myopic.
Since 2008, the economy has not been kind to younger people. Many recent college graduates can't find work in their chosen fields, and household incomes have been down. Sports cars are not a necessity; they're a luxury purchase -- and when folks can't afford homes and other essentials, they can't afford luxuries.
I'm going to need more evidence to convince me that young men are no longer fashion- or performance-conscious, the two key elements of the 60-year success of sports cars.
Besides, if your assumption is true, Porsche and Corvette must be really dumb to be expanding their product lines and production lines to serve a demand that, in your opinion, may be dwindling.
In case you didn't notice, the rest of the media does not necessarily agree with your assessment. The normally jaded automotive press fawned all over the new Corvette Stingray at this year's Detroit auto show.
Your story might be acceptable in a mass-market publication, but it has no place in one that represents the voice of the U.S. automotive industry. It was strong on hypothesis but weak on proof. I'm quite disappointed.
If it had appeared on the opinion page, that would be one thing. But as news? No way.
