How the 2015 Alfa Giulia might look
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Alfa Romeo last year asked students at the European Design Institute (IED) in Turin, Italy, to conceive a mid-sized Alfa sedan that would appeal to customers in North America and Asia, two markets in which the Italian automaker currently is absent.
The styling exercise that resulted, dubbed the Gloria, will be shown on IED's stand at the Geneva auto show next month and may hint at the Alfa Romeo Giulia that will debut in the United States in 2015.
"We asked the students in the master's program to give us their completely independent interpretation of a new Alfa Romeo sedan," said Lorenzo Ramaciotti, global design boss for Fiat-Chrysler.
In the design brief the students were told that the mid-sized sedan "remains a symbol of elegance and prestige" for the U.S. and Asian markets, and that to capture this essence they would need to convey "comfortable space both at the front and the rear."
Of particular note is the Gloria's hood, which Alfa says "powerfully evokes the Alfa Romeo shield." The leather strips on the hood recall the leather luggage straps used on vintage Alfas.
