XC90 delay irks Volvo CEO

Nick Gibbs is UK correspondent at Automotive News Europe.Nick Gibbs is UK correspondent at Automotive News Europe.
Other blogs

Volvo CEO Hakan Samuelsson is not happy that the automaker has waited more than a decade to debut a second-generation XC90, especially since the premium large SUV was once the brand's best seller.

"What we have learned about the XC90 is that you have to be very careful when delaying product development, you are borrowing money from the future and you have to pay it back with interest," he said. "It was not very smart to delay that program."

Global sales of the XC90 fell 21 percent to 31,290 last year compared with 2011, according to Volvo. It's a long way from 2004, when the BMW X5 rival was Volvo's No. 1 seller with a volume of 84,032. It was still tops for Volvo in 2007 with 79,140 sales before being beaten by the V50 station wagon in 2008.

In Europe last year, XC90 sales fell 29 percent to 9,416 units, according to figures from JATO Dynamics. Demand is not expected to rebound until the all-new XC90 goes on sale in Europe and the United States in early 2015.

You can reach Nick Gibbs at

Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below. (Terms and Conditions)

Automotive News Europe supplement 

Turn the pages of the 2018 Automotive News Europe Rising Stars program on your computer

Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.