Lincoln's 'touch points'



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Automotive News
February 10, 2013 - 6:16 pm ET

Dealer Dan Pfeiffer, left, of Pfeiffer Lincoln in Grand Rapids, Mich., examines what Lincoln calls its "customer touch points" color palette with Michael Harmon, dealership facility services program manager, at the Ford Motor Co. exhibit. "Customer touch points" within the dealership are those points of interaction with customers that help to create the overall branded experience.

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